By now you are more than familiar with the staggering statistics. Although you may not know the numbers off of the top of your head, you know that an overwhelming number of Americans are using mobile devices to access their email. So, if your email marketing campaign does not account for this, your emails are not going to be received properly, and, therefore, will be far less … [Read more...] about Email Marketing for Mobile Devices
Archives for November 2012
Which is Better, Direct Mail or Email Marketing?
There are certainly many pros and cons to direct mail marketing as well as email marketing. Both are intended to gain the interest of the recipient, and both are generally used as permission based marketing techniques. Here are a few things to consider: Direct mail marketing uses tangible materials to promote goods and services. Email that is sent may be opened, or not, … [Read more...] about Which is Better, Direct Mail or Email Marketing?
Permission Based Marketing Issues
When it comes to email marketing, you have to remember that this is a permission based form of marketing. Unlike television commercials, with everyone watching subjected to the marketing, email marketing requires that you gain the permission of the recipient before you send out any marketing materials. Unlike television commercials, email is seen as a direct connection to the … [Read more...] about Permission Based Marketing Issues
Do You Know Your Email?
There are many different kinds of email that you might try to use with an email marketing campaign. Some home based business opportunity seekers understand the difference, and this is one thing that can contribute to their success. Knowing when and how to use the different types of emails that are at your disposal can help your campaign be more profitable. Marketing … [Read more...] about Do You Know Your Email?
Is Email Marketing Really Free and Easy?
Like many other home based business opportunity seekers, you may have decided to give email marketing a whirl. After all, it is supposedly free and easy, so why not? It is definitely a hot topic these days, but be careful about thinking of it as completely free and always easy. Email marketing can be extremely effective, but you definitely have to put in a little elbow … [Read more...] about Is Email Marketing Really Free and Easy?