Author Archives: ListGuy
Once upon a time, a winning sales strategy involved creating a generic ad and posting it in a few high profile places. You hoped people would see value in what you’re selling to come calling for it. Think billboards, phone … Read More.
We already know the NUMBER ONE thing that’s keeping you from scaling your business. No, we’re not psychic. We’ve just seen it again and again and again. Ready? Your problem is… …you don’t know how to generate QUALIFIED leads. Oh, … Read More.
You’ve heard of the hard sell. That sales approach that’s equal parts immediate and aggressive. The used car salesman. The timeshare guy. They box you in and want you to buy now. Immediately. Right away. No thought allowed. And while … Read More.
Why should you, as a business owner, worry about building your personal brand? After all, your business is your brand, right? Why bother building your personal brand when you’ve got so much to do to keep your business going? Because … Read More.
Technology has given us many wonderful things. The internet. Facebook. Facebook Ads. Okay, maybe there are a few other advancements that rate a bit higher than those last two. Though from a business perspective, it’s hard to argue with the … Read More.
What does it take to be successful? Yes, it takes hard work. Yes, it takes knowledge of your industry and the ability to connect with the right customers. But there’s something even more foundational than these things – something that … Read More.
When building a business, one of the early critical steps you must sort through is the brand, both in defining what it is and how to connect it to the right client. And no, we’re not talking about the standard … Read More.