It’s a funny thing about sales leads – we work really, really hard to get them but then we let them go once we get our one or two sales out of them. Wouldn’t it be nice to develop a relationship with these people and actually know that we can count on them buying more stuff from us in the future? After all, once you know that a customer has made a purchase to begin with, you … [Read more...] about How to Get Repeat Business from Sales Leads
Okay, so you’ve got your sales leads and people are interested in what you have to offer, at least enough that they click the link you sent them in an Email. Now what? Where do you send them once you’ve got your sales leads beyond the initial hurdle of initiating contact? You send them to your squeeze page of course. Here’s how to make a great one: What is a Squeeze … [Read more...] about How to Make a Great Squeeze Page for Sales Leads
So what do we mean by that? Of course the source matters for marketing lists. You don’t want to have marketing lists that were scraped from places like Craigslist or forums since these are basically spam fodder and will have almost no value whatsoever. However, even within legitimate marketing lists, there are different ways of obtaining those lists and where the list was … [Read more...] about Does the Type of Source Matter for Marketing Lists?
Mailing lists, unlike Email lists require a bit of a different approach to get them to pay off. After all, you don’t have the immediacy of an Email but you also have a better likelihood that your target will actually get the mail that you send to them. Here’s what you need to know: Start With the Envelope Unless you are sending a postcard, you need to find a way to get … [Read more...] about Best Practices With Mailing Lists