E-mail used to be considered the new frontier of marketing. It was once considered to be the latest and greatest idea to come about for a long time and as such was thought to be the thing that would sound the death knell for traditional “snail mail” marketing. The reality however is that today, e-mail has become so saturated that we’ve actually come full circle to the point … [Read more...] about Why Snail Mail May Be Better than E-mail for Marketing
Why Titles Matter for Your E-Mail List
Writing an e-mail to your e-mail list means more than just coming up with something to say which is interesting. After all, you can have the best sales pitch on the planet, but if no one sees it, you won’t be able to get anywhere with making a sale. That’s why the title that you put into your e-mail matters so much. Here’s what you need to know: Check Your Open Rate When … [Read more...] about Why Titles Matter for Your E-Mail List
5 Secrets to Keep Your E-mail List Engaged
So you bought yourself an e-mail list and you’ve already started to send out some materials to your list. Or maybe you’ve even built an e-mail list for your business and you’ve been busy trying to figure out how to keep your e-mail list engaged. Whatever the case may be, there are a number of things you can to make sure that people continue to open up your e-mails once you’ve … [Read more...] about 5 Secrets to Keep Your E-mail List Engaged
Should You Send a Squeeze Page to Your E-mail List?
Working with an e-mail list (and especially a purchased e-mail list) is a tricky proposition. On the one hand, we all know that ultimately your goal is to sell something to the people on your e-mail list. On the other hand, people don’t like being sold to. And so the question becomes, just what should you send to your e-mail list? While there is no hard and fast rule regarding … [Read more...] about Should You Send a Squeeze Page to Your E-mail List?
How Often Should You Write to Your E-mail List?
One of the most common questions people have regarding list building is just how often you should write to your e-mail list. There are numerous opinions and strategies regarding this, some of which are just plain stupid while others make perfect sense. Here’s what you need to know in order to have a successful list building experience: Your Customers are People, Not ATMs For … [Read more...] about How Often Should You Write to Your E-mail List?