• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
The Greatest Marketing Lists & Sales Leads For Growing Your Business Through Email Marketing and Telemarketing

The Greatest Marketing Lists & Sales Leads For Growing Your Business Through Email Marketing and Telemarketing

Order online 24 hours a day... 7 days a week... 365 days a year

  • Home
  • Consumer Lists
  • MLM Genealogy Lists
  • Business lists
  • Business Opportunity Leads
  • Network Marketing Leads

5 Secrets to Keep Your E-mail List Engaged

September 30, 2011 by ListGuy

Secrets of e-mail list marketingSo you bought yourself an e-mail list and you’ve already started to send out some materials to your list. Or maybe you’ve even built an e-mail list for your business and you’ve been busy trying to figure out how to keep your e-mail list engaged. Whatever the case may be, there are a number of things you can to make sure that people continue to open up your e-mails once you’ve made an initial connection with them. Here’s what you need to know:

Don’t Lie to Your E-mail List

For some reason that I simply cannot fathom, it has become quite fashionable to lie to your e-mail list about what you’ll be able to provide to them and what you have for sale. People often exaggerate or even make up outright lies about what they’re selling just for the purpose of making a sale.

Now, these lies may work in the short term to encourage a handful of people to make a purchase. However, in the long term, you’ll find that the rates of attrition are much higher than they otherwise would have been because you lied to your e-mail list. People don’t like it and they’ll learn to avoid the liars.

I myself was shocked when one Internet marketer sent me an e-mail where he blatantly lied because this was a guy who I knew to be generally quite honest with his list. I’m now questioning whether I’ll ever open another e-mail from this guy (and this is someone I used to admire and whom I’ve recommended on other blogs I write for).

Follow the 80/20 Rule

The 80/20 rule states that you send out 80% useful content and 20% sales content to your e-mail list. Again, if your goal is to make a long term relationship with your clients, then you want to offer them a reason to look forward to your e-mails. So set up a newsletter with some truly useful content and make sure that you don’t overdo it on the sales pitches. Ultimately, you’ll find that your customers are more loyal and more likely to continue to make purchases from you.

Don’t Oversend E-mails

No matter how useful they may be, if I get too many e-mails in one day from any one person, I’ll delete the e-mails and unsubscribe from the mailing list. The reason is simple – I don’t want to be bothered with reading piles and piles of e-mails. Your clients are likely the same. They’re busy people and don’t want to be swamped. So don’t swamp them.

Don’t Undersend Either

The reverse is also true – undersending to your e-mail list is as dangerous as oversending. I like to do around once a week or maybe twice a week. Any more than that and you get to be annoying. However, if you start sending out an e-mail once every six months or a year, you’re less likely to keep your e-mail list engaged because people will forget who you are.

Think Like Your Customers

Finally, think like your customers if you want to make money selling things to your e-mail lists. If you wouldn’t want to get an annoying e-mail with lots of flashing lights, then what makes you think that your customers would want it? In other words, as in life, when sending out stuff to your e-mail list, follow the Golden Rule.

Filed Under: Email Lists

Primary Sidebar

Recent Posts

  • Feeding Your Hungry Marketing Funnel
  • All Those Cheap Leads Are Hurting Your Business
  • Don’t Sell…Automatically Build Relationships
  • 4 Powerful Ways To Build Your Personal Brand For $0
  • Unleashing the Power of Retargeting In Your Business

Testimonials

We really appreciate the quick, easy, and affordable service ListGuy provided us with. They were friendly, easy to work with and provided very competitive pricing.

Read More

The ListGuy has great customer service, and always answered when I called. Jamison helped me in targeting my list, and the price was fair. The list came to me within an hour, and it was exactly what I ordered! I will continue to recommend the ListGuy and I will be coming back!

Read More

It was an absolute pleasure doing business with you. I was very pleased with the speed that you delivered your product. We ordered a specific quantity of addresses but Listguy was very generous in supplying 5,000 more addresses that we had requested at no further cost. We were able to acquire the addresses we needed in the time frame we required. I would definitely recommend Listguy!

Read More

Jamison and Kara were very patient in targeting the exact list I needed. Once I purchased the list, it was in my inbox within the hour! I sent out 5,000 records to start, and 8% bounced back, which was less than the 10-25% they told me to anticipate. I am a very happy customer, and I will recommend the ListGuy to everyone I know.

Read More

Tags

affiliate links be your own boss blast building relationships business owners chicken list closing Cultivating Relationships customers e-mail list email email leads email lists enroll more reps Facebook Tips follow up Getting Started goals How Can You Guarantee Success in Network Marketing How To list broker mailing list make money marketing mlm chicken list mlm elevator pitch MLM Leads MLM Recruiting network marketing chicken list network marketing success network marketing training opportunity leads opportunity seekers Overcoming Obstacles in MLM Pitching Tips probe relationships repeat sales sales sales goals sales leads Self Promotion Advice team motivation Twitter Tips Upline Tips

Footer

Marketing Lists

  • Business Lists
  • Consumer Lists
  • Email Lists
  • Investor Lists
  • Non USA Lists
  • College Students List

Marketing Leads

  • MLM Genealogy Leads
  • Home Business Leads
  • Opportunity Leads
  • Coregistration Leads
  • Optin Daily Leads
  • Optin Email Leads
  • Network Marketing Leads
  • Business Opportunity Seekers
  • Direct Mail MLM Leads
  • Weight Loss & Diet Leads

Real Estate & Property Management

  • Realtors in Phoenix Arizona
  • Phoenix Property Management

Phone Leads

  • MLM Leads
  • Fresh Local Leads
  • Fresh National Leads
  • Phone Interviewed Leads
  • Exclusive National Leads
  • International MLM Leads
  • Real Time Local Leads

Company

  • Marketing Blog
  • Terms Of Use

3225 Mcleod Drive Suite #271B Las Vegas, NV 89121
Copyright ListGuy.com