One issue that many people have when working with e-mail lists is the question of open rates, meaning how often the e-mails actually get opened by the people receiving them. You can generally track these numbers through your e-mail listserv program and it is quite important that you do so if you want to ensure that you get the most from e-mail lists that you buy or rent. But … [Read more...] about 6 Questions to Ask if E-mail List Open Rates Are Low
How About a Round of Poker for Marketing List Smarts?
No, I’m not trying to actually get you to play poker with me. I’m no good at it and would lose my shirt to almost any decent poker player out there. However, playing poker, or rather, knowing how to play poker can make a huge difference when you want to learn how to most effectively use the marketing lists you buy here at LisGuy. Here’s what you need to know: Don’t Tip Your … [Read more...] about How About a Round of Poker for Marketing List Smarts?
3 Mistakes New E-mail List Marketers Make
If you are an old hand with e-mail marketing, you may not need to read this, though it’s possible you’ll still find that this blog post is relevant to you. If you are new to e-mail list marketing however, then you definitely need to watch out for these pitfalls. These are “branding” mistakes which you can easily make (and people do them all the time) when you send out e-mails … [Read more...] about 3 Mistakes New E-mail List Marketers Make
Direct Sales Means Being a Salesperson – Act Like It!
If you are working in the world of direct sales and buying marketing lists from us, then you need to think like a salesperson. That means that you have goals and you are results oriented in reaching them. It also means that you are ready to fail and ready to learn from those failures. Here what you need to know about these lessons and others: Goal are Important I touched on … [Read more...] about Direct Sales Means Being a Salesperson – Act Like It!
5 Ways to Build Your Email List Further
So you’ve rented an Email list or built one from scratch. You’re now searching for ways to expand that list further so that you can continue to get new customers. Here are five approaches that you can use to make that happen. Not all of them will work for your particular situation, but at least one or two of them should be helpful to you: Keep Your Current List Happy The … [Read more...] about 5 Ways to Build Your Email List Further