Working with an e-mail list (and especially a purchased e-mail list) is a tricky proposition. On the one hand, we all know that ultimately your goal is to sell something to the people on your e-mail list. On the other hand, people don’t like being sold to. And so the question becomes, just what should you send to your e-mail list? While there is no hard and fast rule regarding this, there are a few things you probably shouldn’t do and one of them is sending a squeeze page to your e-mail list.
What Is A Squeeze Page Anyway?
For those who aren’t familiar with the term (and you definitely should be if you’re trying to make money from selling stuff online), a squeeze page is basically a one page web site where you try to make a sale. It has a specific format where you have testimonials and explanations of everything that makes your product the greatest thing since sliced bread. It also includes a “special offer” at the bottom of the page which is “going to disappear soon.” In other words, it’s a giant ad with lots of graphics and plenty of videos.
Don’t Send Them to Your E-mail List
Now, while a squeeze page does have a place in the world of Internet marketing and should be part of your repertoire when trying to sell things to your e-mail list, it should not be the thing that you send out to your e-mail list. In other words, while you should have a squeeze page for your product, you shouldn’t be sending out that page as an e-mail (i.e. using an HTML e-mail).
Why You Shouldn’t Send a Squeeze Page
There are a number of reasons why you shouldn’t send a squeeze page to your e-mail list. The first reason is that you want to make sure that your customers are able to actually read your e-mail.
I get e-mail messages all the time and many of them come with graphics included. However, what many e-mail marketers don’t realize is that many people have images turned off on their personal e-mail address because they want to protect themselves from the possibility of viruses.
This means that when you send out an e-mail message with HTML, you are automatically turning off a large chunk of your potential clients because they won’t be able to read what you sent them.
People Also Don’t Like to Be Sold To
The other issue is that people don’t like to be sold to. They want something more subtle. This means that your e-mail list should get a soft sell which perhaps leads them to a squeeze page rather than simply sending people a squeeze page directly.
A squeeze page has its place in the world of Internet marketing. And you definitely should work hard on creating a quality squeeze page for your website. However, that doesn’t mean that you should be sending it out willy nilly, especially to an e-mail list you happened to have purchased where people don’t know who you are.