Marketing to businesses is different than marketing to the general public. Part of the reason for this is that when you are offering goods or services to businesses, they are broader and usually more like supplies or tools for that business. It is often less likely that one person visiting your website will be making the purchase, often buying for a business involves a chain … [Read more...] about Don’t Rule Out Direct Mail for B2B Business Leads
Can You Buy Quality Content?
How can you build a quality website with top notch content? Getting the right information together takes a lot of time, and you may feel like you are in a hurry to get your site launched and start making money. One way to do this may be to find databases for sale containing articles and content, or email lists for contacts. Remember, you will probably not be as successful as … [Read more...] about Can You Buy Quality Content?
Direct Mail Can Increase Website Traffic
In today’s Internet world, direct mail seems very obsolete. However, it does still work as a tool to drive traffic to your website, believe it or not! Creating the website is only the first step, you need to get some traffic numbers if you want to start seeing a profit. There are reasons to try and get mailing list leads for use with direct mailings. Many people get … [Read more...] about Direct Mail Can Increase Website Traffic
What’s the Difference Between a List Broker and a List Compiler?
If you’ve been looking into buying or renting a mailing list or e-mail list, you may well have come across some people who claim to be list compilers while others (like List Guy) are list brokers. The two kinds of companies tend to sound like they do similar things to each other, but in reality they are quite different and a list broker can actually save you money and hassle in … [Read more...] about What’s the Difference Between a List Broker and a List Compiler?
Is SMS the Next “Big” Deal in Direct Marketing?
For a technology which has been around for a long time, SMS has taken a while to catch on as a way to do direct marketing. However, these days the short text messages which were an afterthought on the cellular system have become an important part of the direct marketing tool chest. Here’s what you need to know: Cheaper than Direct Mail As much as we are fans of direct mail … [Read more...] about Is SMS the Next “Big” Deal in Direct Marketing?