The subject line of your email to your target audience needs to get their attention, quickly, and by using only a few words. Those words that you choose can make all the difference in the world, and can change everything when it comes to whether or not the email is opened. Unless the members of your email address database open the email and respond, your efforts will be … [Read more...] about Avoid These Subject Line Errors in Your Emails
Blog
Freshen Up Your Email Marketing Campaign
If you are finding that your email marketing campaign is getting a little stale then it might be time to brainstorm for some new ideas and angles to work on. One thing that might help you immensely with your freshening up plan is to segment your email list into different groups, according to various factors. Some may be potential leads, others may be return customers. Still … [Read more...] about Freshen Up Your Email Marketing Campaign
Make Emails More Enticing
Tired of sending out the same old email messages, with the same formatting and similar messages? It might just be time to try some new ideas. One thing that is found to be fairly successful is using images in your emails. Most people assume that choosing stock images from one of the many online sites offering images is the best way to go, but, it seems that many people are … [Read more...] about Make Emails More Enticing
Engaging Your Email Leads
Engaging a customer through an email campaign often takes a complicated series of events, each event occurring at the proper time and in the right order. Each email lead that you are contacting might be looking for something different, and you have to be able to grab their attention—meaning your messages and your campaign has to be versatile enough to engage a wide variety of … [Read more...] about Engaging Your Email Leads
Spread the Word About Your Email List
Visitors arriving at your site need to know what they can reasonably expect from you. When they first get there, you want them to be initially met with a professional, polished site, one that is easy to navigate and pleasing to look at. You want to immediately engage them, and help them to want to stick around for as long as possible. Great graphics and compelling content is … [Read more...] about Spread the Word About Your Email List