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Most Americans have at one time or another come up with what they believe is a truly brilliant idea for a product. Whether it’s a new way to iron clothes or it’s just a better kind of a spoon, ours is the land of inventions. However, there is a reason why some products never make it past the idea stage. Sometimes, your idea sounds great initially but when you put it into … [Read more...] about 3 Sure Signs Your ‘Big Idea’ Is a White Elephant

I happen to be a very big fan of Steve Jobs. The man was a hero to a great many people precisely because he was an “everyman” who could see things that many people couldn’t see. Jobs was never a great engineer. He didn’t do the heavy coding on any of Apple’s products (that was the other Steve – Wozniak). However, Steve Jobs did do one thing amazingly well. He was able to see … [Read more...] about Your Idea Doesn’t Need to be Unique In Order to Succeed

There are two basic ways to sell someone a product. You can either appeal to their desires or you can appeal to their fears. Of the two motivators, fear is by far the more powerful one. How does this work and why? Read on to understand: The Yin and Yang of Marketing Fear and desire are the two essential forces that drive us to do something. Imagine for a moment that you are … [Read more...] about Why Fear Is the Best Way to Do Marketing

First of all, if you don’t have a blog for your business, you should. Blogs are no longer a place for personal musings as they once were. Today, a blog is basically a place to showcase your business and get people to notice you. It also allows you to do marketing by informing your most loyal customers of the latest products that you have for sale. In short, a blog is a vital … [Read more...] about 3 Mistakes Every Blogger Should Avoid

Building buzz around your product launch is the single best way to make sure that it is successful. The ways to do it are well known and easy to follow however, few people actually do them. For whatever reason, I find that many people just ignore these rules and decide to make the same mistakes over and over again. Tell Me What It Can Do for Me, Not Which Features It … [Read more...] about 5 Ways to Build Buzz around Your Product Launch