Blog

One idea that is constantly pitched as a way to make sure that your site will stand out from the crowd is the so called “social proof.” What this means is that you get thousands of Facebook “likes” or Twitter followers and show that off on your site. The idea is to show off that lots of people are interested in what you have to say and offer and that therefore other people … [Read more...] about Is Social Proof Worth Anything These Days?

Unless you have been living in a cave somewhere, the odds are good that you’ve seen infographics somewhere. These are basically a combination of graphics and text which makes it easier to get across specific ideas to your visitors. However, while these are relatively useful ways to get your customers involved, people also tend to think of them as being rather expensive to make. … [Read more...] about Cheap Ways to Do Infographics

Stephen King once wrote a book called “On Writing” in which he details his ideas about what it takes to be a truly great writer. He says that it was the hardest thing he ever had to write. I’m not going to talk much about what the book was about because this blog is primarily about marketing and lead generation. However, one passage sticks out for me and is something that I … [Read more...] about When Should You Give Up On Your Big Idea?

Here’s a sobering fact that every Internet marketer should be concerned about: as many as 50% of your customers will abandon their shopping cart on your site without bothering to complete their purchase. Sometimes it’s because they went off to do comparison shopping elsewhere. Sometimes it’s because they wanted to search for a coupon code and sometimes they suddenly decided … [Read more...] about Dealing with Shopping Cart Abandonment Issues

Listen, as proud as we are of the blog we run here at ListGuy, we’re also aware that there are some truly stellar blogs elsewhere. These are some of the best around in that they inspire others and they indeed have inspired our own writers with great ideas about how to make our marketing efforts even better: KissMetrics One of the best around in the world of marketing simply … [Read more...] about 5 Truly Great Blogs about Marketing