• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
The Greatest Marketing Lists & Sales Leads For Growing Your Business Through Email Marketing and Telemarketing

The Greatest Marketing Lists & Sales Leads For Growing Your Business Through Email Marketing and Telemarketing

Order online 24 hours a day... 7 days a week... 365 days a year

  • Home
  • Consumer Lists
  • MLM Genealogy Lists
  • Business lists
  • Business Opportunity Leads
  • Network Marketing Leads

4 Reasons A Company Blog Will Boost Your Business

January 19, 2018 by ListGuy

You’re probably well aware of the importance of good content marketing for your company. The majority of businesses use it today to communicate with current customers and help convert new ones.

The public’s interaction with business content is also evident. In fact, approximately 70% of consumers prefer to learn about new products through online content. This means a great opportunity for businesses to harness that interest and attract new customers.

An excellent way to increase your exposure using content is a company blog. Blogs offer an easy way to get content online in a number of informative, authoritative, and entertaining ways.

If your company relies solely on a website to market yourself online, it may be time to step it up. A blog could be just what your company needs to expand its reach.

Let’s drill down into how a company blog will help your business grow.

1. Build Closer Relationships Through Interaction

Your company’s website is a great platform for providing information and services to customers and attracting new business. It’s the flagship element of your online presence. However, the communication between your website and the consumer is one-way.

A company blog offers a different mode of communication. Because the consumer has the ability to comment on your blog articles, you open up a line of interaction. Doing this forms an instant relationship with the consumer.

The nature of blog content facilitates this interaction. You have the freedom to interject your own personality or expand on your company’s principles through the persona you take.

Because blog articles are typically more conversational in style than website content, people feel more compelled to interact with you. You’ll also have the opportunity to express more comprehensive ideas about your industry. This shows a consumer that you’re more than just a product.

Readers of your blog will also appreciate the ability to voice their opinions. Interacting with them through their comments provides feedback and is a useful tool for collecting information concerning the response to your products and services.

2. Help Improve Search Engine Rankings

Quality, keyword-rich content helps your website rank higher in search engines. In the past, a good keyword strategy alone would be enough to get the rankings you desired. Now, search engines place more emphasis on relevant and authoritative content as well.

Search engines also like fresh content. That’s why a website with the same, stale content will inevitably drop off in the rankings.

A great technique is to connect your company blog to your website. This means each time you publish a new article, you’re providing new content for the search engines to digest. This increases your chances of showing up closer to the top search results.

When thinking about content for your company blog, try to write articles that answer consumer’s questions. Doing so will give you a great platform for inserting relevant keywords and also establishes you as an authority in the industry. This is great for SEO rankings along with the company’s reputation.

Keep in mind that SEO is a tricky and time-consuming process. Starting a blog doesn’t mean you’ll rank well overnight. But keep at it and you should start seeing a jump in rankings and conversion.

3. Provide Great Content for Social Media

Social media is a great way to reach the public and potential clients. It also provides another way to interact with and engage your customers.

However, many businesses have a hard time producing relevant content to distribute through their social media accounts. Unfortunately, this often means regurgitating the same ads and simply promoting links to their website. This often leads to driving away customers.

Blog articles, on the other hand, provide fresh content that enhances your social media presence. When you distribute your articles via Facebook or Twitter, you’re providing something more than just an ad. You’re providing new information and opinions.

This is another perfect way to form a connection with potential customers. Because social media is interactive, people have the opportunity to react, thus creating a dialogue with you. It also shows the public that your company is tuned in to the current methods of online communication.

Social media is also a great way to spread your articles quickly. When people read something they like, they share it with others. Think of it as free promotion.

Another benefit here is that search engines are now taking social media into account. Spreading well-written, authoritative content throughout the social media landscape only helps your exposure.

4. Get to Know Your Audience

Knowing your target audience intimately is essential if you want your company to thrive. Your customer profile helps you develop new products and market effectively. It’s what drives your initiatives and helps develop your company’s guiding principles.

You most likely have a basic customer profile, but a company blog helps you expand that knowledge. There are a number of ways it will help you understand the way potential customers think and what products and services they want.

Paying attention to comments people make on your blog posts provides invaluable information. You can pick up on likes and dislikes about a product. You can also get a better understanding of what consumers want in the future.

Blogs provide a great opportunity to distribute surveys and get firsthand information about your industry from the customer’s perspective. This insight helps you better serve your current customer’s needs and grow your client base.

Paying attention to the articles that get the most views and garner the most comments also helps expand your knowledge of your customer base. A big part of succeeding as a business is knowing what people want. The reaction people have to certain topics could be directly connected to what they seek in a product.

Grow Your Business with a Company Blog

For a company, a blog is more than just an online journal. It’s a way to reach a wider audience and grow your reputation. When used correctly, it provides valuable data that helps you understand your customer and grow your business.

If you’re a marketer and want to explore content marketing solutions, Yoobly can help. Get in touch today to learn more.

Filed Under: Uncategorized

Primary Sidebar

Recent Posts

  • Feeding Your Hungry Marketing Funnel
  • All Those Cheap Leads Are Hurting Your Business
  • Don’t Sell…Automatically Build Relationships
  • 4 Powerful Ways To Build Your Personal Brand For $0
  • Unleashing the Power of Retargeting In Your Business

Testimonials

We really appreciate the quick, easy, and affordable service ListGuy provided us with. They were friendly, easy to work with and provided very competitive pricing.

Read More

The ListGuy has great customer service, and always answered when I called. Jamison helped me in targeting my list, and the price was fair. The list came to me within an hour, and it was exactly what I ordered! I will continue to recommend the ListGuy and I will be coming back!

Read More

It was an absolute pleasure doing business with you. I was very pleased with the speed that you delivered your product. We ordered a specific quantity of addresses but Listguy was very generous in supplying 5,000 more addresses that we had requested at no further cost. We were able to acquire the addresses we needed in the time frame we required. I would definitely recommend Listguy!

Read More

Jamison and Kara were very patient in targeting the exact list I needed. Once I purchased the list, it was in my inbox within the hour! I sent out 5,000 records to start, and 8% bounced back, which was less than the 10-25% they told me to anticipate. I am a very happy customer, and I will recommend the ListGuy to everyone I know.

Read More

Tags

affiliate links be your own boss blast building relationships business owners chicken list closing Cultivating Relationships customers e-mail list email email leads email lists enroll more reps Facebook Tips follow up Getting Started goals How Can You Guarantee Success in Network Marketing How To list broker mailing list make money marketing mlm chicken list mlm elevator pitch MLM Leads MLM Recruiting network marketing chicken list network marketing success network marketing training opportunity leads opportunity seekers Overcoming Obstacles in MLM Pitching Tips probe relationships repeat sales sales sales goals sales leads Self Promotion Advice team motivation Twitter Tips Upline Tips

Footer

Marketing Lists

  • Business Lists
  • Consumer Lists
  • Email Lists
  • Investor Lists
  • Non USA Lists
  • College Students List

Marketing Leads

  • MLM Genealogy Leads
  • Home Business Leads
  • Opportunity Leads
  • Coregistration Leads
  • Optin Daily Leads
  • Optin Email Leads
  • Network Marketing Leads
  • Business Opportunity Seekers
  • Direct Mail MLM Leads
  • Weight Loss & Diet Leads

Real Estate Agents

  • Top Arizona Real Estate Agent

Phone Leads

  • MLM Leads
  • Fresh Local Leads
  • Fresh National Leads
  • Phone Interviewed Leads
  • Exclusive National Leads
  • International MLM Leads
  • Real Time Local Leads

Company

  • Marketing Blog
  • Terms Of Use

3225 Mcleod Drive Suite #271B Las Vegas, NV 89121
Copyright ListGuy.com