Ways to Fail at Email Marketing


While email marketing success is not impossible for the home based business opportunity seeker, there are a few ways that you can help your business tank quickly.  Here are some mistakes to avoid if you want your email list business to succeed:

  1. Failing to set aside the right budget:  For the home based business opportunity seeker, email marketing is a great way to make money with a small investment.  The key is that you do have to make some investment if you want to get anywhere.  Thinking that this is a free way to make money will usually lead to failure—or at least a far smaller success level.
  2. Expectations that are too high:  Expecting that your email marketing program is going to lead you to immense amounts of overnight fame and fortune is a sure way to not make it big.  Realistic expectations are important.  Set goals that can be accomplished in a measurable time frame.  There is no such thing as a standard rate of progress, or a standard rate of return on your investment.  Keep an eye on things, and, as long as you continue to move forward, you are successful.
  3. Thinking that buying a list is going to lead to faster success:  While buying email lists is not a bad idea (there are plenty of reputable email list brokers that you can choose to work with), you must realize that these are lists that may be sold to a large number of people.  This means that the recipients could be flooded with great offers, and that yours may simply be ignored because of the customers that are being bombarded.  For best results, build your own high quality email list through a bulk email opt in and see what kind of response rate you can get.

Home based business opportunity seekers often find that email marketing is a lucrative business, but it needs to be done in a well planned and methodical manner in order to be successful.  Avoid these common mistakes and find success faster.

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