The Ultimate Guide to Linkedin Marketing Strategy

Ready to master your network marketing strategy and rake in those sales leads?

Then LinkedIn is the place to be, even though it might seem as if other social media platforms tend to get more attention.

LinkedIn has increased it’s user base to over 500 million professionals in the past few years and has also added a more robust range of integrations and data tools for campaign optimization.

The social platform for pros has also integrated several new ways to help businesses increase their brand message on the network, helping its users to find another way to diversify their traffic sources after the recent shifts in search algorithm on Facebook.

If you want to stay on top of the latest social trends and beef up your LinkedIn marketing strategy, take a look at our list of the 7 best tips for becoming a LinkedIn marketing master.

1. Make Use of LinkedIn Video

Recent social marketing studies have found that online videos will make up 80% of all consumer traffic on the Internet by 2019. That’s huge!

Make sure that you’re taking advantage of this growing trend by adding videos to your on-platform content sharing strategy. Just make sure what you share is valuable and directly related to your target audience’s interests.

Try posting videos of your office culture, the development of your latest product, or an interview with leaders in your company.

2. Share Content on LinkedIn Publisher

Sharing written content with your LinkedIn network is a great way to reach a targeted audience of professionals in related industries, increasing your ability to spread the word about your products or services.

And if the content that you publish is engaging and informative enough, it just might get picked up for distribution on the LinkedIn Pulse platform, giving you a massive boost in exposure.

Make it your goal to publish insightful and valuable content on LinkedIn and there’s an excellent chance that you’ll strengthen your personal brand and boost the profile of your business.

3. Don’t Ignore the Importance of Hashtags

Everyone knows that hashtags can make or break the effectiveness of your Twitter posts but they’re not just for Tweets anymore!

You can make good use of hashtags in your LinkedIn marketing strategy in a couple of ways…

Including hashtags in the articles that you share with your LinkedIn network gives readers a quick overview of your content’s focus, which helps them to decide what to read while scrolling through their newsfeed.

Searching for hashtags that are related to your industry will give you an idea of what your network (not to mention your competition!) is talking about on LinkedIn and other social platforms. This will help you to make your content marketing strategy as targeted and effective as possible.

Both of these techniques are great ways to increase your reach on LinkedIn and an important way to make good use of the tools that are available to you on the platform.

4. Engage with Other Pros via LinkedIn Groups

LinkedIn recently made an announcement that they’re planning to put some serious emphasis on their Groups platform this year. They will be adding better navigation, improved notifications, and integrating videos within user groups.

These upgrades should go a long way toward increasing the value of LinkedIn Groups, as well as making them an amazing tool for connecting with other relevant professionals in your industry.

As more marketers shift their focus to interacting inside of social media groups, and Facebook makes big changes to their algorithms, we will most likely see a ton of pros making the shift to using LinkedIn Groups.

5. Use LinkedIn to Build Your Off-Line Network

Believe it or not, an online social network can be a great way to increase your off-line reach amongst like-minded professionals, not to mention the decision makers of the companies that you’re targeting with your marketing efforts.

Get involved with your local business community and invite them to meet with you in-person. This will help you to build real (and most likely long-term) relationships that could very well pay off big time in the near future.

Start with a short list of pros that are near you and look as if they might be able to have something valuable to add to your professional network. Reach out to them via LinkedIn and ask if they would be interested in meeting up nearby.

Remember that your best bet is to be generous with your expertise and knowledge, whether you are networking online or in-person, and to always stay authentic with everyone in any of your networks.

6. Look into LinkedIn Conference Frames

We’ve talked about how effective videos can be in your LinkedIn marketing strategy but we can’t forget about the power of branded images.

LinkedIn’s Conference Frames work much like Snapchat’s Geofilters. They add location-based badges over your images, which are made to look like those you would find at an in-person conference.

How do these help you? They are an awesome (and easy) way to boost your influencer marketing via LinkedIn image shares.

When you host an online webinar or conference, you add one of these badges to the photos of those that attended and then share them on LinkedIn, making sure to tag the attendees in the photos.

And that’s it! You’ve added some seriously influential social proof to your profile, and given your LinkedIn marketing strategy a real shot in the arm.

7. Check Your LinkedIn Website Demographics

After putting some of these tips to work in your LinkedIn marketing strategy, you’ll want to make sure that they’re having the largest impact possible, right?

That’s where LinkedIn’s Website Demographics come into play and help you to make sure that you’re optimizing your social marketing campaign on the network.

LinkedIn’s analytics platform will give you an overview of the types of professionals that are visiting your site and point you in the right direction to ensure that your marketing efforts are focused on your target audience.

Get a Stress-Free LinkedIn Marketing Strategy

Now that you know how beneficial LinkedIn can be to your social marketing endeavors, you’re probably ready to jump right in and get started, right?

We want to help! Yoobly is here to make planning your LinkedIn marketing strategy easier than you ever thought possible.

If you’re looking to broaden your social reach, give us a shout, and we’ll help you get started today!

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