It’s true, more than 80% of the people that are using email list marketing to make money online are sending the exact same content to all of the business opportunity seekers on their email lists. If you think about this for a minute, it doesn’t make a whole lot of sense. If you believe what you read, then you know that targeting your audience is important. This is true for any type of marketing, not just network email marketing businesses.
Identifying your target audience and finding out exactly what they are looking for is an important step toward success with email list marketing. Those people who strive to personalize their offers and more directly target their audiences find higher conversion rates and greater profits. For some, it might be easiest to send out one mass email to the entire email list. But, while this saves time, the time invested in learning about your audience can pay back in huge dividends.
Sending out thousands and thousands of emails is not how you are typically going to make money. You make money by finding loyal customers and developing a trusting relationship with them that will lead them back to you again and again, any time they are in the market for your goods and services.
It is also important to find ways to drum up new clients for your business. Whether you are trying to build up a downline using network email marketing to find business opportunity seekers or you are looking for new customers to purchase your goods and services, it is important to continue to find ways to build that customer base. What you are sending to those customers who are unfamiliar with your products and services should be somewhat different than what you are sending to those who are familiar with your company. Be sure that you know the difference, and that you are properly targeting your email list for best results with email list marketing. Building up your business from both ends (supporting current business while continuing to seek new business) is one of the cornerstones of success for any type of company.