Spamming is considered one of the worst things that you can do as an internet marketer, and is very widely hated by pretty much everyone in the entire world, except maybe for the true spammers themselves (though chances are, they are equally annoyed when they receive spam in their own inboxes). When the members of your email list receive spam messages from you, there will be trouble ahead. There are times when you are actually sending out a legitimate message to them and still being labeled as a spammer, so you really have to tread lightly when it comes to the question of whether or not your messages are going to head to the spam folder or not.
The issue of spam is one that can keep many home based business opportunity seekers from considering email list marketing. Although the threat of spam is very real, there are things that you can do to minimize the likelihood that this will happen to you. Avoiding the risk of being a spammer is important. Once labeled as a spammer, it can be difficult to shake that reputation, and you will have problems that far outweigh the issue of having to deal with angry emails from list subscribers. Your email marketing list business will most likely tank very quickly, should this happen.
What Are the Risks?
There are many risks that are potentially involved when you spam your email marketing list recipients, even when it might be completely unintentional. Some of your recipients may be savvy enough to really turn on you and send things like “email bombs” that can cause huge problems for your server, or at least really slow it down. This will lead to problems with not only your email but your website, too. Others may retaliate by having an automatic service (easier to find than you want to think) dial your company phone constantly, 24 hours a day for an entire week. This will clog the phone lines, interfere with your ability to do business with your customers, and, be especially annoying and disruptive.
Anytime that your messages get flagged as spam, your internet service provider finds out about it. If it turns out that this happens with your emails repeatedly, then you are going to run into problems with your internet service provider. Your account could be blocked, limited or even completely shut down. Your website can also be removed from the server. Any of these things is going to be a huge problem for any home based business opportunity seeker, and you do not ever want to run the risk of having these issues based on either suspected or confirmed spamming techniques.
How to Avoid the Risks of Spamming
Home based business opportunity seekers need to be especially careful when it comes to email marketing, because they are often led to cut corners to save on costs. This might mean working with list brokers who are using bad lists or bad techniques for their email marketing campaign. When something is too good to be true, it usually should be avoided because it is probably fraught with issues and problems. This is especially true for email marketing campaigns, because of the many risks.
To avoid problems with potential spamming, all home based business opportunity seekers need to be careful about the email marketing lists that they use. Ideally, all of the email addresses that are included in their email address database will be from a bulk email opt in, so that you know all of the addresses are legitimate and these people want to hear from you. This is the number one way to reduce the chances of being labeled as a spammer. On the other hand, lists that are rented or shared for free are most likely going to land you in hot water when the time comes to determine who is the spammer. Bulk email companies are notorious for causing problems for home based business opportunity seekers. Although it might seem like a cost effective move or the right way to invest your money, using a bulk service is often one of the quickest ways to get into trouble with email marketing lists. Unless you actually know that the recipient wants to be on the list and wants to hear from you, then you have to be extremely careful about how you contact them—or if you contact them at all. A one-time contact is probably not going to get you into trouble, but that one time contact should be a request for the recipient to join your email list—then, if they do not take you up on that great offer, then that person should not be including in further email marketing lists.
Not annoying your recipients is a top priority for any email marketing list campaign. When a home based business opportunity seeker is able to contact their recipients on a regular basis and not be labeled as a spammer, and actually start to see increasing open rates and click through rates, then it is a sign of true success. When people are annoyed and complaining, then this usually means that the sender is up to no good, and is going to end up having major problems—not only with the recipients, but the search engines and the internet service providers, too.
Keeping your email marketing list campaign on the positive side, connecting with customers in an effective and productive way, and sharing useful information with your recipients is the surest way to get to the top in the email marketing world. Cutting corners by cutting costs is usually going to send you in the opposite direction of where you are trying to go. Have patience and persistence, and always respect your email marketing list, and you will find the benefits of being a home based business opportunity seeker are many and substantial. Profits await, and this is not a difficult business to experience success with, as long as you are aware of certain trends and guidelines and avoid spamming at all costs.