Make Your Email List Campaign More Effective
Email marketing can be a great business investment. Some reports indicate that you can make $40 or more for every dollar that you invest. No one would argue that this is not a great return on your investment. Few businesses can claim this kind of return! Of course, email marketing is not effortless, and you do have to invest the time and effort, along with some money if you want it to work. Getting people to open your email is the first step. With people receiving countless offers in their inboxes all day, every day, you have to make them want to pick yours. Here are a few things that you can do to boost the chances of making money from your email list. 1. Develop great subjects: It can help if you decide to work with an email marketing service to help you make subject lines that are interesting. “Great offer!” just leaves something to be desired. Keep track of what subject lines you use get the most attention, and model future ones like that. Test a number of different types of subjects and compare the results. A few things that work well are questions (e.g., “How much are you paying for…?”), discount offers (e.g, “Save 10% on your cell phone plan!”) and urgency (e.g., “Today only, buy one get one free!”). 2. Be quick about getting to the point: If you are lucky enough to get your recipients to open your emails, then you only have a few seconds, at the most, to captivate them and make them more interested. Bullet points and outlined benefits are the way to go. Think of what the reader will get out of your message while skimming, as this is how most people read email marketing messages. 3. Target your audience well: Tailor your email marketing offers to different segments of your email list. Not everyone will be interested in every offer. An email marketing company can help you with this, by tracking data and analyzing results. As with any business, you want to get the most out of your efforts. As a home based business opportunity seeker, you don’t want to waste your time or money on things that don’t work. The idea is to work from home, and make money with less effort and more efficiency.