How do you determine what makes a great email marketing campaign? Are you carefully assessing whether or not there is a market for what you are providing or offering? Being innovative does have its advantages, but there are also some potential downfalls. People do not inherently like change or like new things, but you may be able to affect them if you do it right.
Before launching your email marketing campaign and enlisting the help of your email marketing list, you want to ensure that your idea is indeed something special, something to be shared. Before you begin, use Google to search for some of the keywords that you are considering, some that are related to your products and services, and see what is already out there and what your basic competition is. You may find that what you are thinking of doing has already been done and redone dozens of times. Or, you may find that you are truly onto something big, something that could really make a difference for a lot of people. Finding your niche is important.
Finding out that you have competition is not necessarily a bad thing. It means that there is definitely a market for what you are thinking of, but you need to assess how the market really is, and how competitive it is, before you launch your full email marketing database campaign and invest your time and effort.
In addition to searching through Google, check Amazon, Bing and Yahoo to see what else is out there that is related to your niche. You want to make certain that your products and services are going to be well received, and that the market is ready for your products and services. Read reviews and feedback on other products and services, and you will be able to get a good idea about what you can do that is better than your competition. You especially want to concentrate on any negative reviews and feedback, because this is where you can make a difference when compared with the competition.