Developing an email list is important for generating leads and getting conversions. The email marketing list is a great way to stay connected to your visitors and to directly make them offers and advertise your promotions and special deals. Getting people to use your bulk email opt in feature to sign up for your mailing list can be tricky, but using a few special tips and tricks, you can increase your numbers of potential leads by getting most of your visitors to use the bulk email opt in feature.
When visitors arrive at your site to find a bulk email opt in for, you should make sure that the form is not too overwhelming. Limit the number of fields to those containing information that you truly need. Once you get someone to use your bulk email opt in form and sign up, you can send other surveys to them to gather more information, but the key is to get them to sign up in the first place. Unless you make the form simple, they will not bother to take the time to fill it out. Usually an email address is all you need, and perhaps first and last name if you really think you need it.
Making the sign up process easy, and having the forms pop right up will increase the number of people that choose to use it as well. If visitors have to look around to find out how to sign up, then they are going to be less likely to do this part.
When visitors see the pop up bulk email opt in, make certain that they know before they sign up what the benefits of being a part of your email marketing list are going to be. This is important when trying to generate email leads for your program.
Making it irresistible for visitors to sign up for your email marketing list using your bulk email option will help you increase your numbers, which will ultimately help to increase your click through rate as well as your conversions. Don’t let those visitors get away!