When you’re involved in network marketing, one of the most important parts of your job will be the process of generating leads. However, beyond just finding leads it’s also important that you strengthen the performance of your leads you already have and that you actually utilize networking in the best way possible.
After all, networking is the foundation of network marketing and if you struggle with that side of the field you’ll struggle to find the kind of success that you deserve. With that in mind, let’s take a look at a few key tips that can help you develop yourself into the ultimate networker.
Knowing, Liking, And Trusting
It’s true that you’ll need to generate leads outside of your warm market, and that you have to attract new leads on a regular basis. But at the same time, the best leads are those that quickly feel that they know, like, and trust you.
You’ll need to create a connection immediately, and there are numerous ways to go about this. One of the best is through humor. If you can make a joke or get a smile out of a lead that has come to you, you’ll be able to start gaining their appreciation a bit more and help them learn more about why they should turn to you to help them with their needs.
Build A Relationship
You’ll also need to go further than just having them like you. Instead, you need to build a relationship with them. Once that you’re able to form a connection with a lead, it’s easier for them to trust that you’re offering them something important and meaningful.
That relationship can begin by giving you a sale or even a potential new rep for your team, but it can also help you network by convincing them that it’s worth talking to someone else that they know about what you’re offering. Technology and ads are important, but word of mouth is vital, and building a strong relationship will help with that.
Add Lots Of Value To Their Life
This is simple – if you give someone something that they want or need, they’re more likely to give you their business. Whether it’s helping them reach a fitness goal or helping them achieve a financial goal they’re hoping to find, try to add value to their life.
Instead of trying to cram a product or service down someone’s throat, take a more relaxed approach. Make a connection and find out what the person you’re talking to is really in need of or trying to achieve, and then present a solution. That’s the key to better marketing and better networking.
Follow Up With Them
Finally, follow up. There are plenty of ways to go about this including:
- Personal phone calls
- “Snail Mail” thank you cards
- Social media messaging
- Automated responder software
No matter how you do it, following up with leads helps them feel like they’re really important to you and can create a much better connection, which in turn will help you thrive as a network marketer.