In 2015, 20 million people were involved in network marketing – an industry that reached $36 billion in estimated sales. This is an exciting time to be involved in the industry, but it’s getting increasingly competitive, which is why you need a network marketing website
The problem is, even with a website, you’re not simply going to rake in leads.
There are several ways to recruit through your network marketing website:
The Essentials of a Successful Network Marketing Website
We’re living in a world where everyone has a website. In fact, there are over 1.8 billion websites on the world wide web right now.
How will you stand out? What brings in leads to your network marketing website?
The good news is there are several apps that can help you maximize your digital marketing efforts. An integral aspect of your strategy is your network marketing website.
Here’s what you need to create a successful website that attracts leads:
Too many marketing professionals create generalized, boring content for a vague audience.
When you’re writing for everyone, you reach nobody.
Before even building your website, focus on identifying your ideal buyer persona. You might have a few buyer personas.
Here’s how to create them:
- Research your contacts and look for trends on how they make buying decisions.
- Survey customers to determine how they decided to purchase from you.
- Gather demographic information, like their jobs, their problems, their goals, and their challenges.
- Then build a semi-fictional persona, based on your research.
With them in mind, you can step into their shoes and create a website they’ll be interested in visiting. Use these personas to craft compelling marketing messages as well.
One of the most important aspects of a network marketing website is your blog. There are several advantages to creating blog content:
- You establish yourself as credible by sharing your knowledge and expertise.
- You introduce potential leads to your sales pipeline.
- You build brand recognition by gaining exposure.
To create a great blog, you need to plan ahead. Schedule posts and follow a content creation plan.
Add different formats to your blog and incorporate visual elements, not just text. Videos, gifs, memes, and other visual content can make your blog even more engaging.
Search engine optimization (SEO) is essential for your website. You want to target keywords your audience is using in search engines and write content around those.
Google will rank you higher if you optimize your page. Don’t overlook these key SEO aspects:
- User experience (UX): a good experience is essential because it keeps readers engaged on your page.
- Strategic keyword placement: include the keyword/phrase in the title tag, URL, image alt text, and throughout the body of the post.
- Linking: link back to category pages, internal web pages, and external resources.
The better your content, the more readers. Then, other resources will link to your site, which builds your authority and boosts your ranking on Google.
A Personal Touch
Leads are attracted to authenticity. Don’t hide your name or face from the products or services you’re selling.
Be proud of your brand and align your personal brand with it. This way, no matter where potential leads encounter your online presence, they know you’re associated with your network marketing website.
Create an About page that’s a genuine representation of you. Highlight your interests, values, and your mission.
Tell your personal story in a compelling yet concise way. Your About page is where you start building a trusting relationship with readers.
Clear, Exciting Offers
This is where readers become leads. You need awesome content you can offer in exchange for their information, like their email and phone number.
Here are some examples of content offers:
- An eBook that aligns with your product and helps buyer personas solve their specific problem.
- A checklist your buyer personas can use to address a particular challenge they face.
- A helpful newsletter that addresses topics your buyer personas are interested in.
- A guide that includes step-by-step instructions for solving an issue.
These pieces of content need to be exciting to your audience. If your offers don’t address something they’re interested in, then they’ll move on.
Make sure you’re creating premium content to use as lead generation content to put behind a landing page.
This is the final step, where you include information about the offer and provide a clear call to action (CTA).
Your landing pages need to look like they fit on your network marketing website. Don’t make them look different from the rest of your site.
A consistent user experience makes your readers feel comfortable. If your landing page has different colors and the layout is drastically different, it looks spammy and it’s jarring to the reader.
Here are a few tips for creating a perfect landing page:
1. Build a Simple Experience
The layout and experience should be as minimal and simplistic as possible. Readers are on your landing pages, ready to convert to a lead.
Close the deal with a clean, easy experience.
Eliminate the top navigation bar so they’re not distracting and leave the landing page.
2. Use a Clean Form
Nothing kills lead generation faster than a long, complex form. If you’re asking for a dozen fields of information, you’re losing a lot of potential leads.
Keep this straightforward. Gather only the information you need, which is typically just a name and an email.
The CTA button needs to be exciting. A button that merely says ‘Submit’ is dull.
Instead, use a fun phrase that matches the offer. For example, if readers are signing up for your free online course, use the phrase ‘Start Learning Now!’
3. Focus on ‘Less is More’
Your landing page needs to communicate the offer and be clear about what your lead is getting once they submit their information.
Do not go through a long-winded explanation, with big blocks of text.
Instead, be direct and to the point. Add a few short sentences and include a bullet point list detailing the features of the offer.
Also, don’t forget that visuals are engaging. Include one relevant image or visual component.
Remember, your landing page is where you capture information to generate leads and fuel your business. Every detail matters, so make sure your page is engaging, inviting, and consistent with your brand.
How We Can Help
Here at Yoobly, we provide the best multi-level marketing software and help you make the most of your efforts.
Ready to take your business to the next level? Learn more about our prospecting software today.