Help Out the Weary Holiday Shoppers

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You can do your part to help out the weary holiday shoppers by making it easier than ever for them to get everything that they need online, right from your site.  Start out by crafting an email marketing offer that is truly irresistible, and send it out to those recipients who have waited patiently for the perfect offer.  A powerful call to action may just seal the deal, putting more cash in your pocket and putting a smile on their face—while they shop with their feet up.

The holidays are a magical time of year, yet most people are so weary of all of the demands.  From gift buying to cookie making to decorating to showing up at all of the important events, there are plenty of things that most people feel obligated to do.  While you probably can’t clean their homes or bake their cookies (or do you happen to sell wonderful baked goods?), you can make their holidays more joyful by offering them the products and services that they want and need, at the right time.

Get your holiday message into the inboxes of your recipients, but make sure that you adhere to the basics, especially at this highly competitive time of the year:

  1. Keep subject lines interesting and relevant.  Add a holiday splash and entice them to open the email.
  2. Once they open the email, make sure that you keep things simple.  People are in a hurry, and they don’t want to have to read through a long, boring email.  Clear bullet points and a quick call to action will go a long way.
  3. Be sure to optimize properly for mobile users.  You don’t want to miss out on the opportunities to connect with users who are accessing messages on their smart phones and tablets.  If the message is not properly optimized, they will move on to another message.

When you attend to the needs of your email marketing database during the holiday season, it will pay off in the extra profits.  Many companies make nearly half their yearly profits during the holidays, you can be one of those companies!

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