Does your network marketing business need a bit of a boost? Taking things online can really beef up your bottom line if you know what you’re doing.
But how do you get started with network marketing online?
Your first step is to remember that it’s going to take some time to reap the benefits of taking your business online. Just keep the incredible ROI that you’ll enjoy in mind!
The good news is that we’ve created this guide to the best practices for network marketing online to get you started.
We’ve helped many people just like you get their business up and running on the Internet faster and easier than they ever imagined.
All you have to do is keep reading to benefit from tons of advice from experienced (and highly profitable!) network marketing pros that have successfully taken their businesses online.
Network Marketing Online vs. Offline
Taking your business online might seem like a monumental task at first, but you’re going to be using similar techniques with network marketing online that you’ve already master off of the Internet.
What’s the biggest difference?
You’re going to experience different results online and have them delivered in a way that may be unfamiliar at this point.
Offline marketing is usually more intrusive by necessity. And you also have to put in more work with the offline approach.
While cold calling, 3-foot rules, and home meetings may have worked well in the past, people now want an easier and quicker way to connect with each other.
And the best part of network marketing online? If done right, you’ll find that prospects will come to you! And it’s all thanks to the amazing concept of attraction marketing being put to work for you.
If you want to build a profitable business with residual income, your best bet is to attract prospects, instead of hunting them down.
With network marketing online, your business will become more streamlined and automated, allowing more sales leads to flow into your inbox. That means you’ll never run out of prospects!
The Essential Skills of Online Network Marketing
Now that you know some of the benefits to your business, let’s jump right into how you can get started with network marketing online, and the essential skills you need to succeed.
Create an Effective Brand
Any business, organization, or even individual can make branding work for them, and cash in on the benefits of a brand, which are (just to name a few):
- Being easily recognized for what you offer
- Evoking positive emotions in your prospects
- Encouraging loyalty to your products/services
Defining and developing your brand can also help you to create a following anywhere and everywhere, but especially on social media networks.
Your followers will begin to recognize the content that you share as valuable and worthwhile, and they will immediately get excited when they see that you have posted something new.
And guess what? They will want to pass those positive feelings onto their own followers and grow your social network organically for you – without any extra effort on your part.
You want your brand to make people think of:
- Stellar service
Be Sure to Engage Prospects
You may be taking your network marketing online but don’t forget that the key component is still going to be networking with people.
Take the time to interact with your followers by sharing your personal stories, and asking for theirs in return.
Offer people something of value, and they will see that you are enriching their lives, and when it comes time to purchase a product like you are offering, who do you think they will come to?
That’s the magic of engaging through social networking!
Get some helpful videos up on YouTube, share some awesome advice on Twitter, and maybe even start a Facebook group for your team.
People love to get out there and interact with others of a similar mindset and that means that there’s a big demand for online engagement. So, give people what they want!
Interacting with prospects online will help them get to know you. Your goal is to become a familiar face online and have people recognize you as an expert.
Create “Clickable” Content
Now that you know how important an effective brand and prospect engagement is to successful network marketing online, let’s talk about you can give your bottom line a big boost with awesome content.
You want to add value to everything that you share and make sure that all of your content has been fact-checked before posting it. You want to gain trust in your social network!
Don’t think about what you’re getting from your content, but instead, ask yourself what your prospects are getting from it. That’s how you will have people clamoring to be a part of your brand.
Useful, informative, and valuable content is the key to success. But what kind of content should you be creating to get sign-ups and sales?
Take a look at this list of the best types of online content:
- How-to Articles
- Blog Posts
- Report PDFs
- Case Studies
Remeber that consistency is key for the best content! You want to continue to post valuable items to your website, blog, and social media accounts to keep prospects interested and engaged.
If you want to grow your network marketing circle fast online, be sure that your content follows these guidelines.
Your online content should:
- Show prospects who you are and what you believe in.
- Share solutions to help prospects achieve their goals
- Keep prospects entertained and wanting more.
- Sparingly promote sales and sign-ups to your team.
Your online content should not:
- Confuse prospects with industry jargon.
- Fail to mention immediate solutions.
- Bore prospects to tears with dry topics.
- Leave prospects not wanting more.
- Leave out options for the next step.
Once you’ve got the hang of creating killer content, your next step is to get it out there and working for you. But how do you do that?
You should be focusing on sharing content to your very own blog and not the public blogging platforms. Having a blog of your own is like staking a claim to your personal online space.
You can get your own blog started faster and easier than you think, thanks to platforms like WordPress and Blogger. Just get out there and get blogging!
Drive Traffic to Boost Sales
Now that you see how beneficial creating and publishing content can be to network marketing online, let’s talk about how you can use it to target your ideal prospects and bring in some serious traffic.
One of the biggest issues you’re likely to run into when you first get started with marketing on the Internet is a lack of traffic to your content. Don’t worry! You just need to “broaden your net” to bring in more prospects.
Essentially, you want to pull traffic from the web, point it toward your own site, and keep it away from competitors. There’s plenty of prospects out there, so finding them is just a matter of using the right practices.
You can either use free or paid forms of traffic to get more people to your content.
Free traffic doesn’t require a monetary investment but there is definitely some sweat equity involved. If you’re on a budget but have plenty of time at your disposal, this traffic type is definitely the way to go.
Some of the best forms of free traffic include:
Search Engine Optimization (SEO) ranks your content by keywords and topic, directing browsers to your site as they search for related subjects.
YouTube follows the same guidelines as SEO but they are applied to video content, as opposed to written posts, helping you to rank both on their platform and on Google.
Both SEO and YouTube create “residual traffic,” meaning that your content is continuously being ranked and placed higher in search results. The better your content performs, the greater your ROI on this type of free traffic.
Social media gives you an opportunity to direct traffic yourself with posts to your followers or groups. You can create “teaser” posts that will pique users interests and then lead them to the full content on your blog or site.
If you’re looking for faster results and have some money to play with, you might want to consider investing in paid traffic. Your best bet is most likely to start small with a few test campaigns and then invest more when you see what works.
Some of the best forms of paid traffic include:
- Facebook Ads
- Bing Ads
- Google Adwords
- Instagram Ads
Don’t Forget the Follow-Up!
Now that you’ve invested time (and maybe money) into creating content and drawing traffic to it, the leads are going to start coming in and landing in your inbox.
That’s a good thing, right?
Only if you’re following up with those leads and not wasting all of the hard work that you’ve done with network marketing online!
Don’t throw away money by not following up on each and every lead that comes across your desk. Many marketers make this mistake and you can probably guess how successful they’ve been.
Here’s how to follow up with online leads:
Email marketing is a crucial step toward network marketing online success. Your goal is to create a free offer (aka “lead magnet”) that encourages prospects to provide their info (email address and phone number) in exchange for content.
This creates a Marketing Funnel that looks like this:
- Capture leads using a landing page creator
- Engage leads with an email auto-responder
- Place your offer in front of each lead!
Prospecting Software (CRM) helps you to keep track of individual leads and communicate with them on a more personal level. This generates more sales!
You can use an effective CRM to record not only prospect contact info but also notes about their interests and the best ways to keep them intrigued.
Facebook Messenger is the newest way to follow up with network marketing online leads, especially when combined with automation software that does the following up for you. You get the leads and do less work. That’s a win-win!
Bringing It All Together for Success
Now that you know the essential skills for network marketing online, your next step is to take action. Don’t let your new knowledge go to waste by putting it off another second.
Even if you’re just getting started with your business and are lacking time (or money) to launch a website or invest in paid traffic efforts, you can get started today with just one small step.
Dedicate yourself to doing something today (right now!) to make your financial goals a reality through network marketing online.
Some great (and easy) first steps include:
- Create a Facebook page or group
- Sign up for a blog with WordPress
- Start a mind map for your brand
You’ll be surprised how quickly and easily that first step will turn into the next, and before you know it, your network marketing online efforts will have your business booming and your bank account bulging!
Become a Pro at Network Marketing Online
We love to help people achieve their financial goals with profitable network marketing businesses!
Let us show you how we can help you get organized, find more leads, and generate more sales.
Reach out for a personal demo today and we will show you how to get started on the path to a healthier bottom line through network marketing online.