Email Engagement Strategies

email address database

Engaging your recipients is a key goal for email marketing.  There are many strategies that can be used to engage your customers.  Many of those strategies should include mobile optimization, so that you can get the most out of your email campaign.  Developing and promoting mobile apps can help you get more members on your email list, and more conversions.  Nearly half of all emails are opened on a smart phone or other mobile device, so it is critical that you get on board with this trend.

Collecting input from your subscribers is helpful.  Offer the members of your email marketing list a short email survey that can help you properly segment and target your audience, getting the right offers in front of the right people at the right time.  Surveys over email have a high completion rate, as many of your customers will take a few minutes to offer their opinions.  Having a small incentive can help increase the number of people that complete the survey and offer you valuable marketing information.  As it turns out, most email marketing specialists do not offer incentives, but it is still a good idea for increasing the response rate.

Offering an option to unsubscribe can help you to actually retain more of your email address database members.  Although it seems counterintuitive, when people realize that you value their business enough to give them an option to leave, they are going to actually be more likely to stay because they are appreciated.

Another way that email marketers help to engage their market is to use animated gifs when sending out emails.  Although this can delay the time that it takes the email to load, and may deter some of the recipients, it can also help to engage them and make them more intrigued by what you have to offer.  Strong visuals can capture the attention of the recipient and may even increase conversion rates.

Always consider the potential for engaging customers when sending your email, and continue to think of creative ways to capture their attention.

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