Developing a bulk email opt in form sounds simple, but you need to make sure that you have everything right if you want it to be effective and work properly. There are only a few necessary components, but having those components ready and waiting will make all the difference in the world when it comes to the success of your bulk email opt in campaign.
- Call to Action: We have talked a great deal about the proper development of a call to action. It should be clear, and obvious to the visitor what is expected and what will happen once they click through to respond.
- A Name Field: When you get the customer’s name, you then are able to address them in a personal manner. Addressing them in a personal manner will help you with developing a connection and getting a relationship started. This will help them pay attention to your emails when they arrive in their inboxes.
- An Email Field: This is certainly the most important aspect of your bulk email opt in form, and one that every home based business opportunity seeker needs to focus on. Without the email address, you are not going to be able to contact the person. If they get this far, you have to make them still want to give out their email address so that you can add them to your email address database and use them as part of your email marketing list campaign. Without the email address captured, the entire process is unsuccessful.
- A Privacy Disclaimer: It is important that you place a statement on your bulk email opt in that states that you will never reveal, share, sell or rent your email address database, and that their email address is safe with you. This is an important part of the process, because people generally hate being spammed and you should never give away their email addresses—they gave it to you to hear from you, not be traded or given away to others.
Following these simple guidelines will help you get a bulk email opt in that is simple and effective, and will help to build your email address database quickly.