Working with an e-mail list (and especially a purchased e-mail list) is a tricky proposition. On the one hand, we all know that ultimately your goal is to sell something to the people on your e-mail list. On the other hand, people don’t like being sold to. And so the question becomes, just what should you send to your e-mail list? While there is no hard and fast rule regarding … [Read more...] about Should You Send a Squeeze Page to Your E-mail List?
Email Lists
How Often Should You Write to Your E-mail List?
One of the most common questions people have regarding list building is just how often you should write to your e-mail list. There are numerous opinions and strategies regarding this, some of which are just plain stupid while others make perfect sense. Here’s what you need to know in order to have a successful list building experience: Your Customers are People, Not ATMs For … [Read more...] about How Often Should You Write to Your E-mail List?