Selling through direct mail is not easy, any email marketing entrepreneur knows that. It’s hard to know what’s best—buying email leads or developing your own email marketing lists. There are definite pros and cons to both methods, and you need to think this through before you decide which avenue you are going to pursue—or, if you are going to use a combination method, which is becoming a more popular way of using any kind of business opportunity leads.
How Profitable Are Purchased Lists?
The only way to make a profit through email marketing lists is to ensure that you are only using quality business opportunity leads. Ultimately, it doesn’t make much difference if you have gathered and compiled the lists yourself or purchased them—the key is finding a list that truly represents your target audience, and then captivating them thoroughly and selling them your product or service. This can be a tough task.
If you opt for buying email leads, then you must make certain that you are working with a reputable list broker. More often than not you may find yourself facing what appears to be a great deal, lists containing thousands of email addresses for businesses that can be bought for less than a penny per lead. Right away you should have lights and sirens going off in your head. Who would sell something so valuable for such a low price? Someone who is not selling what they claim to be, or someone who is selling that very same list all over the place. This seriously dilutes the power of these business opportunity leads. The more times someone receives an email offer that is not yours, the more likely they are to not read yours.
A credible broker of email marketing lists will be able to assist you with all aspects of your email marketing campaign. They will ensure that the list is genuine and valid, and they will even be able to assist you in the development of the emails that will be sent to the list of business opportunity leads.
The most important thing that you need to know about buying email leads is that you must work with a professional. There are people who compile lists of skimmed email addresses for spam purposes, and you should be able to spot them a mile away. Don’t spend any money, regardless of how great a deal it seems to be, on those cheap email marketing lists from people who cannot verify their credibility. Always check references and business reviews before buying email leads or any kind of email marketing lists.