One of the very good things about MLM geneaology lists is that the email addresses that are on them tend to be considered very good prospects because these are the people that truly understand what is involved in Internet marketing. These lists contain an invaluable collection of multilevel marketers. Not all of these folks are top earning Internet marketers, but they usually are more knowledgeable than the average computer user about online business opportunity leads and that fact alone may make it more likely that they even read your email and possibly consider your offers.

Multilevel marketing professionals must understand that to make money with Internet marketing, you need the numbers on your side. You need the traffic and visitors, you need the returning visitors and you need the pay per click opportunities to be taken advantage of by those visitors. You need them to buy your products and services and subscribe to your opt in email database! Without all of these things, you are not going to find yourself making a profit.

When you use a business opportunity leads list that contains addresses of people already doing MLM email marketing, you are targeting people who understand the concept of recruiting other people the the MLM system and making money from it. They know how to connect with other business opportunity seekers, which is half the battle for Internet marketing and email marketing.

What Are the Potential Downsides to MLM Genealogy Lists?

Although the contacts that you will have when you are using MLM genealogy lists are generally going to be people that are familiar with the ins and outs of multilevel marketing, and this may seem like they might be more receptive to your offers and ideas. The truth is, these people are also your competition and they are just as eager to make a buck as you are. They may even be using the same MLM genealogy leads as you are!

The fact that the recipients of your offer may be your competition can lead to some sticky situations. Some wonder if it is simply better to build up your own opt in email database, but then you end up having to weed out addresses until you get a solid list that represents your target audience.

Consider the source of your business lead lists carefully, and weigh your options. Depending on your business goals and your own strategy, you may or may not want to explore MLM genealogy lists or build your own opt in email database.