Are you gearing up to launch your first newsletter?
Newsletter marketing is a powerful tool when it comes to retaining your existing customers and acquiring leads.
What’s more, a newsletter gives you an opportunity to start a conversation with your customers. Much like a blog, an e-newsletter can give your customers valuable information and keep them coming back for more of your product or service.
When it comes to network marketing, newsletters can be your solution for growing your distribution.
It’s important to keep a few things in mind as you plan your newsletter campaign. Read on to learn about the top marketing tips you should prioritize as you strategize!
1. Know Your Goals
The central tenet of any successful newsletter marketing effort is to identify a clear strategy.
A clear strategy, furthermore, leads to clear goals.
It is possible to blindly send out newsletters with the hopes of getting more subscribers or website traffic.
But your newsletter content itself is much more likely to engage with your user if you know what its intent is.
If you aren’t sure what your goals are, start by identifying your target audience. Spend some time learning about your subscribers. What are they interested in? Why do they need your product?
Keep this target audience in mind as you develop some small, actionable goals. A great starting goal with newsletter marketing, for example, may simply be to gain more followers on social media.
2. Use Responsive Design
Launching an e-newsletter campaign can be the most powerful tool in your network marketing arsenal. Newsletters enable you to appear at the top of your subscribers’ inboxes, boosting your product visibility.
What’s more, your subscribers aren’t likely to stop using email anytime soon.
Because email marketing targets users’ inboxes, it’s important to meet your users’ technical needs. You can do this by making sure your newsletters are responsively designed.
Responsive design ensures that your newsletters are optimized for mobile use. This means that subscribers can access your newsletter from any screen–mobile or desktop–and view the content comfortably.
If someone isn’t able to read your content because it’s not optimized for mobile access, they may simply delete your newsletter.
Responsive design can also be interactive. It can enable video content, for example, and user form submissions.
Interactive designs are much more likely to garner user interest than non-interactive designs.
If using a subscription platform to deliver your newsletters, ensure that this platform offers responsive design options.
3. Be Timely
There’s a science to newsletter marketing. You can boost your click rates simply by sending out newsletters at the right times and on the right days.
In general, aim to deliver newsletters between 10 AM and noon. This window often coincides with lunch or mid-morning work breaks, when readers are likely to check their personal emails.
Sending out newsletters on Tuesdays and Thursdays may also be more ideal. Working individuals may disregard a certain email during a busy start or finish to the work week.
Lastly, follow the same schedule when delivering newsletters. Consistency can demonstrate to your readers that you have good intentions and that you’re professional to boot.
4. Incorporate Relevant Content
Content is the key to successful newsletter marketing. You can easily deter subscribers with non-relevant or uninspiring content.
Relevant content is often useful to subscribers. It may be quirky, funny, or just plain intriguing.
It can also be interactive. Consider incorporating video into your next newsletter for added engagement.
Lastly, consider promoting educational content. Your subscribers appreciate knowledge. They’ll be more willing to receive content from you that informs them and helps to make their lives better.
Your content should also be easy to read and skimmable. Break up different information using headers, images, and borders.
Speaking of images, make sure they integrate seamlessly with your content. Avoid stock photos and images that distract from the newsletter content itself.
5. Let Them Customize
Your subscribers love having options. Don’t make it hard for them to unsubscribe from your newsletter.
What’s more, let your customers opt into receiving your newsletter.
Your subscribers should ideally have control over a variety of subscription options. Enable them to choose what they want to sign up for.
The more personalized the newsletter marketing experience, the more effective.
You may want to consider adaptive content marketing. This enables subscribers to receive content that aligns with their interests and preferences.
6. Track Your Metrics
A successful newsletter marketing campaign is an informed campaign. Keep track of your metrics throughout every marketing effort so that you can reach your best results faster.
This means paying attention to more than your newsletter click rates, shares, and views.
Analyze the performance of your newsletter content. Note how it’s impacting your social media profiles and your manufacturer’s website.
You should be constantly honing your newsletter content as you gather data.
7. Use Engaging Subject Lines
An email title alone can compel a click from a subscriber. Spend some time crafting some engaging and creative titles.
At the end of the day, you can give your newsletter a subject such as “Skin Care Newsletter: Winter Edition.”
But this isn’t nearly as fascinating or relevant as: “How is Your Skin Care Regime Impacting Your Mental Health?”
Don’t be afraid to be funny or personal in your email titles. Treat the subject line as you would any other space for content in your newsletter.
8. Link to Social Media
Your social media platforms are a critical component when it comes to leveraging any marketing effort.
Every newsletter should include links to your social media profiles, as well as your website. This offers subscribers multiple channels for connecting with you outside of the newsletter itself.
Keep your social media accounts active and responsive–otherwise, they aren’t worth linking.
The Key to Powerful Newsletter Marketing
As a network marketing, your livelihood hinges on getting the word out about your product or service. Newsletter marketing can help you do just this.
When crafting your newsletter campaign, identify your marketing goals and keep this in mind as you develop relevant rich content.
Make sure subscribers have options when it comes to receiving emails from you and stick to a regular delivery schedule.
Lastly, don’t forget to leverage your social media platforms and use proper subject lines to retain your customer base.
At Yoobly, we’re excited to offer you the industry’s leading sales and marketing software designed for networking professionals. Our network prospecting platform may just be the answer to your marketing success.