Although advertising is truly a necessary evil, at least when it comes to the success of the business world, people still get easily turned off by bad advertising techniques. Email list advertising can provide a distinct advantage, because, unlike a commercial interruption of a favorite show, email list marketing can be very successful because people on the list have not only chosen to receive your advertising by joining your bulk email opt in, but they can open and view the email at their own convenience. You don’t have to worry that you are bugging them with a commercial, or interrupting a nap or dinner with a phone call. Right there you have a distinct advantage over companies not using email marketing lists.
Email marketing databases also allow you to advertise without adding any clutter to your customers’ lives. There are no extra fliers in the mailbox, no extra messages on the answering machine. Just a simple email awaiting them in their inbox, to be read whenever they feel like it. And, remember, they actually asked for it. When you only send email offers to people who have taken advantage of your bulk email opt in service, then you are only advertising to people who might actually be interested in your products and services. Think of the time you will have saved over the poor fool making cold calls? You can use this extra time to develop the next great offer, or enjoy the profits you made from the last successful one.
A bulk email opt in means that you have a captive audience and that these are people who are perfectly targeted for your offer, without you having to do too much work. All you have to do is send the right message, at the right time, and you will get some action. Email marketing list campaigns may just be the perfect advertising tool when you are trying to reach customers that are otherwise tired of being interrupted by pushy advertising techniques. The power lies with the customer, and that will make the entire program more successful.