How can you determine which type of marketing will work better for your company, direct mail or email marketing lists? It would be great if you knew how to reach the greatest number of people and get the highest number of conversions. Some experts are thinking that using both direct mail and email marketing lists can work to your advantage.
Marketing research has shown that you can get customers to spend more money when you actually use direct mail to send a catalog that then directs them to your website, as opposed to using strictly email marketing lists to get their attention. While many customers are spending more and more time with online shopping, there are still plenty of people who enjoy browsing a catalog. Plus, that catalog is likely to remain on the counter or mixed in with a pile of bills until it is pawed through.
Those who are of the mindset that email mailing lists for marketing have made direct mail obsolete are not using the complete information. Using both forms of marketing will lead to a dynamic and far reaching sales effort. There is still a place for direct mail business opportunity in the business world, even when you consider the immense power of the Internet and social media, especially.
There are many ways in which you can combine your direct mail business opportunity with your email marketing list efforts. Sending out direct mail contacting the members of your email marketing list can be a great way to lead people to your landing page, where they can learn more about your offers and your company. Driving business through more than one channel is important, especially with the intense competition that is out there in today’s business world. The more angles that you can use, the better.
Make an effort to integrate your online and offline efforts, by combining your direct mail lists with your email marketing lists, and you will find that you can significantly increase traffic, which will make it more likely that you can increase your conversions and see more profits. Next we will cover some tips on combining your direct mail business opportunity and your email marketing lists for best results.