When you are developing your email messages, the goal is to connect with the recipient. Unless you make that connection, you are going to have a very hard time making the sell. Giving people valuable content that they find interesting and useful will lead to that connection being built.
There are many places that you can find ideas for email content. One great place to look is in the comment on your blog. This is a place where you can quickly see what people are interested in and what topics might need more attention. Remember, not every email should be selling something. It is not only acceptable, but expected, that you will occasionally use your email list to spread information, not just try to sell something and make a buck. People catch on to this, and they will respond better to you if you are not always trying to get their money.
Start with a question, maybe one that you get from the comments in your blog. These are often topics that many of your recipients are going to have interest in, and you can get their attention easily when you are touching on topics that they have initiated.
Another great place to get topics for your email list is from your social media networks. This is a place where you can truly keep your finger on the pulse of your email address database. Following what happens on your social media pages can help you figure out very quickly exactly what is interesting to your followers and your recipients, and this can help you directly address their needs and make a stronger connection.
Remember, great headlines, great content, and regular contact are all important for a strong email marketing list campaign. When the sender and the recipient connect well, there is a bond built that leads to long term business happiness and success, for both the recipient and the home based business opportunity seeker.