Unless you have been living in a cave somewhere, the odds are good that you have seen more and more people flipping through pages on iPads, Android tablets and of course all manner of smart phones (not to mention the newer Windows 8 tablets which have just started to hit the streets). Now the thing is, while these devices are all capable of accessing the Internet, including … [Read more...] about Why You Need a Mobile Friendly Site
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Why Slow Loading Sites Mean Death for Marketers
We’ve all seen them – the website that just seems to take forever to load. It just crawls along and seems to never quite get to the point because it’s got lots of graphics and or lots of flash animation. These things may seem cool to you and it may even be awesome to allow people to see the full color pictures of your perfect pizza pie in all 10MB and 20 megapixels of its … [Read more...] about Why Slow Loading Sites Mean Death for Marketers
The Right Way to Write a Call to Action
Probably the single most important part of any e-mail letter or squeeze page is the call to action. Without this, your efforts will come to naught because people will shrug their shoulders and walk away, thinking to themselves, okay, so now what? However, many of us have a great deal of trouble figuring out how to write a call to action. Here’s what you need to know in order to … [Read more...] about The Right Way to Write a Call to Action
The KISS Principle
One of the most important principles in marketing is the KISS principle. This stands for Keep It Simple Stupid. In essence, what this means is that any kind of marketing material you create should not overcomplicate things. Don’t make me crazy with lots of feature information that I don’t want to see – at least not a first. Just make it simple and easy for me to read. Here’s … [Read more...] about The KISS Principle
The Importance of Split Testing
One of the most important things to do in marketing is split testing. In essence, this means that you create several different versions of your content and then watch closely to see which version converts the best. Why is this so important and how is it done? Read on to find out: How Does This Work? Split testing can take on any number of different kinds of methods. So for … [Read more...] about The Importance of Split Testing