Anti-Spam Laws

There is no doubt about that fact that direct email marketing can be a truly effective way of reaching potential new customers. By bringing information and advertising to your prospects, rather than waiting for them to come to you, you can increase the number of active business leads that you have going at any given time. Increased leads means increased income potential, and that is just good news for anyone. One thing that it pays to educate yourself about however are the anti-spam laws in your area and in the areas to which you will be marketing, especially if you plan on doing a focused mailing to a specific geographic area.

It used to be that spam emails were nothing more than the electronic equivalent of the junk mail that every mailbox across America received from time to time. Harmless and well meaning, it sometimes yielded positive results for the business that it originated from and sometimes went straight to the trash. Considered a nuisance by some, it was just sort of a fact of internet life. Unfortunately, criminals found ways of using spam to promote their illegal activities, by sending unsolicited emails that either have malicious content, such as viruses, spyware, worms and Trojans or that lead recipients to misleading websites that are intended to in some way defraud them. This has lead to the need for anti-spam laws.

Anti-spam regulations and laws differ from state to state and it is a really good idea to learn the laws in the states that you do business with. Out of the fifty states in the US, thirty seven have enacted anti-spam laws to protect their residents. Most of these laws target commercial and or fraudulent email. They prohibit deceptive practices, such as obscuring the routing information from which an email is sent, using a third party email address without permission and using a misleading subject line on your emails. Though doing any of these things may seem innocent enough, the truth is that doing any of them can lead to some hefty fines and severe punishments in some states. can help you make sure that your email campaigns are in compliance with the anti-spam laws in every state. There are tips and tricks to crafting emails that have subject lines that are compelling, catchy, and clever without ever being misleading. can help you make sure that your emails are sure to get attention, and that it is all good attention.