Although preparing your email marketing list campaign and getting it sent out to all of your contacts is important, it is equally important to spread the word in other ways. You have to make sure that you are maximizing the email list as best you can. One of the creative ways that you can do this is by encouraging the recipients of your email marketing list campaign messages to share them on their social networks.
Mentioning social platforms in your email marketing list campaigns, such as Facebook, Twitter and YouTube, can be a great way to get exposure. You are reminding your email list recipients to share your message with the people they know. What ultimately happens is that you will almost always get a few more visitors as a result. Every visitor counts, and every visitor is a possible conversion.
Include buttons right on your landing page or in your email that will blast out the message to the recipients social network contacts. This is not difficult to do, and most email companies are able to set this up for you so that it works seamlessly. When people see how easy it is, they are going to be more likely to share the message with others. Especially if it is a great deal! If you are wondering about the potential success of this method, take a few minutes to check out your own personal Facebook page and you will most likely see a number of “blasts” such as the ones we are describing here, ones that are promoting products and services across the world through the social platforms.
Up and coming in the social media world, and quite quickly, is Pinterest. Make sure that you have a Pinterest account, and that you are offering pins and pinning the items of other companies. This is a great way to get exposure, as more and more people are tying their social networks together.
You can never have too much exposure for your email marketing list campaign, and the social networks are a great place to get more!