Freebies work well for a number of reasons. First of all, who would not want to get something for nothing? Everybody loves a perk, especially those who are involved with email list marketing and network marketing. You can really build up your email address database quickly when you offer plenty of freebies.
How does this work? It’s simple. Put yourself in the customer’s shoes for a moment. Let’s say you are in the market for a new trailer hitch for your vehicle. If two companies are offering the same service, the same product, and the same price, but one company is going to throw in two free camping chairs, you are almost always going to go and make your purchase from the company offering the free camping chairs, right? Don’t say you wouldn’t! With your email list marketing, you have to be willing to offer some kind of freebie. Now, if you are offering goods and services that are less pricey and therefore less profitable than our example of customers needing a trailer hitch, then you may have to certainly scale back on the value of the freebie. But, offer a freebie anyway, every time you can.
There are many different types of freebies that will work well. You can offer a free download, helpful information, subscription to a newsletter, or some other perk to entice people as part of your email list marketing campaign.
Freebies can help you get your foot in the door with your prospects, so to speak. You will start to establish trust and brand recognition, and be able to get more exposure and more people to join your email address database by offering freebies. Start now by offering freebies to anyone who decides to join your email address database or anyone who makes a purchase from your email list marketing campaign offers. You will be please with the results that you see—including loyal customers and increased awareness of your brand by the general public. If your freebie is good enough, then you will be able to have those customers return again because they now trust you and want to do business again.