Building up your email address database takes time, but you can often shorten the time that it takes to get a large number of email leads by cross selling to your current customers. Once you have a loyal customer, it is easier to sell to them again than it is to get a new customer, at least in most cases. Don’t fail to take advantage of an opportunity that is already there by ignoring the chance to cross sell to current customers.
Cross selling is similar to upselling, or selling a customer a more expensive product or service once you are certain that they are going to buy. This may mean adding features or components, or simply upgrading what they are buying. This is an age old sales method, and it works most of the time (which is why it is so commonly used). Using cross selling and upselling with your email marketing database is a smart move, one that can get you significantly higher profits.
Cross selling and upselling are extremely low cost methods of increasing profits, because you are not actually seeking out new customers, which can take time, effort and money. Targeting customers who are already part of your email marketing database means that you are addressing a highly targeted audience, one who already is aware of the quality of your products and services and, based on the fact that they have remained part of your email marketing database, an audience that is loyal and satisfied.
There are many different ways that you can maximize your email leads and use cross selling to your advantage. In the next post, we will discuss several specific techniques that are often successful in the cross selling and upselling world of sales, ways that you can maximize every one of your email leads and get the most out of your email marketing database. Stay tuned for more about cross selling and upselling.