Those individuals who understand that email list marketing relies heavily on customer loyalty will experience more success than those who are more focused on trying to find all new customers for each email campaign.
Why do loyal customers mean more to your email list marketing campaign? Well, for starters, your loyal customers are are more likely than unfamiliar customers to open your email and read it. This is a huge step toward your success in gaining a conversion, as an unopened email is an opportunity lost. Some email list marketing professionals claim that this is a very good reason to send frequent emails, at least to your targeted email list of loyal customers. When you know that customers are more likely to be receptive to your offers, you should spend a large proportion of your marketing efforts in this area.
When you target your loyal customers, you still have to be respectful of their inboxes. Sure, they may be familiar with how great your goods and services are, but you still do not want to flood their inboxes with too many messages. Few people have the time to go through every single solitary email in their inbox anyway, so be mindful of that and make sure that you do not send too many.
It can be very difficult to decide how much is too much, which is an ongoing discussion here, as well as throughout the email list marketing industry. But, one of your main strategies should be customer retention, done through periodic contact with your email list and a frequent offer of something that they cannot resist.
Keep in mind that just because you send frequent emails to the loyal customers on your email list does not mean that they will click through and buy. Even if they open the message, they still have to click through and make a purchase. Try to keep track of your efforts when it comes to email list marketing because you not only have to get customers to open, but to click through and convert. This is a segmental process, and you have to keep track of all of the parts if you want to be successful.