If you are hoping to sell goods and services through an email marketing campaign, then you should take the right steps. Starting out by bombarding your email address database with offer after offer, promotion after promotion, is a quick way to get your email list to dwindle. Most people will tire quickly of receiving endless offers, regardless of how great you might think that they are.
A terrific strategy for not only keeping members in your email address database but helping to gain the trust of those members so that they will eventually buy your products and services is to send out periodic emails that contain useful free information or tips. These tips should be related to your niche somehow—remember, the members of your email address database should be on your email list because they are somehow interested in hearing from you anyway.
After you send out several emails that contain helpful tips, related industry news, or even a free offer, you can begin to offer the members of your email address database some of the great offers that you have dreamed of providing. Slowly but surely, you will find that the recipients on your email list start to not only open and read your email, but click through to learn more about your offer.
When you go about your email marketing campaign in this way, it offers you a chance to have your email list members “get to know you.” They will be familiar with your company, hopefully because you have provided them with valuable information and tips a few times now. Once this happens, the members of your email address database will feel comfortable exploring your goods and services, and they will become more and more likely to buy from you rather than the competition.
One of the major benefits to using your email list this way is that you are less likely to have a large number of people unsubscribe. Generally speaking, people are not opposed to getting useful information from companies that offer things that they are interested in, but they do tire quickly of being bombarded by endless “great” offers on a regular basis. Keep the members of your email address database close to you and lessen the likelihood that they unsubscribe by avoiding drowning them in offers.