One of the first things you need to do as an Internet marketer is create email lists and business database leads. In order to get your business noticed on the Internet, you need traffic and visitors to your site. When you use a wide variety of advertising methods, you will increase the odds of getting traffic to your site.
Luckily, much of the advertising that you need to do for Internet marketing is free, with the exception of the cost of your time. unless, of course, you choose to outsource, but you can find inexpensive help with your email list building.
Here are several ways that you can use online advertising to build your email lists for marketing purposes:
- Social Media: This is becoming an increasingly popular way to spread the word about your business. It is a very powerful advertising tool that should be used by anyone who is doing any kind of Internet marketing. You will gain exposure that you never planned, simply by connecting with past and current customers through social media. Those people will, hopefully, comment on your statuses and comments and this will be seen by all of their contacts. Growth from this method can be exponential. For best results, always include a link so that anyone interested can sign up for your email lists.
- Write articles and submit them to directories. When people are searching for keywords that you have targeted, they will get a link to your article in the search engine results. If the article is informative, they will check out the links to your site. Include links within the article, as well as in the resource box at the bottom that tells about your company. The more interesting the article is, the more likely you will get a new member of your business database leads list.
- Ask people to sign up for your email list after they make a purchase. You already know they are interested, hopefully you will be able to lure them back for more! If you are offering business goods, then use this information to network and build up more business database leads. You can develop some of those customers into affiliates!
- Although most Internet marketing advertising is free, using pay per click ads does cost money, but it is a great way to get targeted audience members and people for your business database leads list. Email lists can grow significantly as a result of using pay per click ads.