It is really not an option to use email lists if you are doing business on the Internet. If you have any intention of keeping in contact with your customers and trying to compel them to return to your site again and make another purchase, you will need to build up an email address database. What is most important is that you build and develop this email list in an honest way, to make sure that your customers are not caught offguard by being part of your email list. You want them to want to hear from you, not try to avoid you or just delete your email offers without even reading them.
Most people are bombarded all day long by great email offers. Most of these offers come from companies that the recipient has already done business with, and therefore, it should be safe to assume that the recipient might be interested in the next greatest email offer that comes along. This is not always the case. This is why it is important that you not only get permission to send them emails, you offer them a way out as well.
Doing business on the Internet requires you to contact customers through email on a regular basis. However, you should review your email lists on a yearly basis and cross reference them with your current customers. Pruning the list by removing inactive addresses from the email address database will help you keep a strong email address database that contains a rich target audience that you can send offers to. Of course, before pruning your list, you should always send out a reminder to the email list with an option for them to confirm their subscription to your emails or be removed from the list entirely.
Internet business is very competitive, and small business Internet marketers need to develop strong email address database systems to keep their customers. Building it up the right way is important. Tricking people into joining your email list will only lead to a quick burst in enrollment, followed by a rapid drop, and the potential that you get reported as a spammer, which will hurt your business. Don’t waste your time setting yourself up to fail. Stick to communicating with people who have expressed an interest in hearing from you and remaining on your email list.