One of the most important parts of your email campaign is to have a clear and concise call to action included in your offer. As you are sending out your email to your email address list for marketing, you want to be sure that you are clear about exactly what you expect them to do. “Click here,” “act now,” and “space is limited” can sometimes be interpreted as pushy, so it is important to remember that your offer should be compelling enough to make them want to do what you are asking.
Outline the Benefits
You must outline the benefits of your offer and why the members of your email address list for marketing should consider taking advantage of it. You should clearly list how they will lose weight, make money, sleep better or be more successful in their business endeavors, so that they will be able to understand why they are taking advantage of your offer, and it should be something that they cannot resist.
When you have an email address list for marketing that contains the addresses of a solidly developed target audience, your efforts at getting big leads will be more successful. If you are trying to get your recipients to sign up for a webinar or online meeting, then they should know what you are intending to help them with. Secrets do not sell well—but promising to reveal them does!
When you have a clear call to action presented to your email address list for marketing, one way to get the big leads is to have a bulk email opt in that allows the recipient to register for a product or event, like a meeting, and give you their information again. This is a great way to further target your lists and find out which members of your email list are serious business opportunity seekers and which ones are looking for your products and services. Remember, your email campaign is designed to not only sell products and services, but identify those people who will help you further your business, either by becoming affiliates or joining you as part of an MLM database (multilevel marketing) where you can upsell and downsell and increase profits.
The most effective call to action messages are clear and concise, and very informative. “Click here to save 20%” or “Register now for this informative webinar” are both clear, concise and informative ways to present a call to action to the members of your email list.