If you’ve been looking into buying or renting a mailing list or e-mail list, you may well have come across some people who claim to be list compilers while others (like List Guy) are list brokers. The two kinds of companies tend to sound like they do similar things to each other, but in reality [...]
For a technology which has been around for a long time, SMS has taken a while to catch on as a way to do direct marketing. However, these days the short text messages which were an afterthought on the cellular system have become an important part of the direct marketing tool chest. Here’s what you [...]
One issue that many people have when working with e-mail lists is the question of open rates, meaning how often the e-mails actually get opened by the people receiving them. You can generally track these numbers through your e-mail listserv program and it is quite important that you do so if you want to ensure [...]
No, I’m not trying to actually get you to play poker with me. I’m no good at it and would lose my shirt to almost any decent poker player out there. However, playing poker, or rather, knowing how to play poker can make a huge difference when you want to learn how to most effectively [...]
If you are an old hand with e-mail marketing, you may not need to read this, though it’s possible you’ll still find that this blog post is relevant to you. If you are new to e-mail list marketing however, then you definitely need to watch out for these pitfalls. These are “branding” mistakes which you [...]
If you are working in the world of direct sales and buying marketing lists from us, then you need to think like a salesperson. That means that you have goals and you are results oriented in reaching them. It also means that you are ready to fail and ready to learn from those failures. Here [...]
So you’ve rented an Email list or built one from scratch. You’re now searching for ways to expand that list further so that you can continue to get new customers. Here are five approaches that you can use to make that happen. Not all of them will work for your particular situation, but at least [...]
E-mail used to be considered the new frontier of marketing. It was once considered to be the latest and greatest idea to come about for a long time and as such was thought to be the thing that would sound the death knell for traditional “snail mail” marketing. The reality however is that today, e-mail [...]
Writing an e-mail to your e-mail list means more than just coming up with something to say which is interesting. After all, you can have the best sales pitch on the planet, but if no one sees it, you won’t be able to get anywhere with making a sale. That’s why the title that you [...]
So you bought yourself an e-mail list and you’ve already started to send out some materials to your list. Or maybe you’ve even built an e-mail list for your business and you’ve been busy trying to figure out how to keep your e-mail list engaged. Whatever the case may be, there are a number of [...]
