Email Analytics

Common sense dictates that you can’t manage what you can’t measure. The only way to know what is truly successful for your business is to have tools in place that allow you to measure what returns you are getting for your time, money and efforts. This applies to people you employ, advertising campaigns that you launch and products that you offer. For direct email marketing campaigns, the best way to measure your success is through email analytics. Knowing how successful any given email campaign is can help you to determine whether to continue it the way that it is or if you should tweak it and make changes to improve the response rate.

So what exactly are email analytics? They are a way of tracking what happens to your emails after you send them out. Buying good, quality, verified email address lists is a great start to making sure that your marketing campaign succeeds, but it doesn’t account for what happens to your email after you click send. A good analytics program will allow you to see who opens your emails and who doesn’t, who clicks your links and who doesn’t and see what your sales revenue is for each list and campaign. By analyzing all of this information, you will know whether the lists that you invest your money in are actually worth the price that you are paying.

Another reason for using email analytics is to make decisions on whether or not you need to rework the actual emails that you are sending out. Some people react and respond well to short, concise emails, while others seem to like to have all of the information delivered right to their inbox. Running analytics on your campaigns will help you determine which of your prospects respond best to which kind of email, so that you can tailor make future emails to their liking and tastes.

Having a good email that gets read and clicked through on is a great thing for any email marketing campaign, but the bottom line is sales revenue. Using email analytics is a great way to learn which campaigns are actually making you the most money, so that you can decide whether or not continuing your email marketing efforts is worth your budget. Once you have found the perfect blend of the three, you will have no choice but to see your business grow and your income soar.