Home based business opportunity seekers want options when it comes to customization and variety. The same idea and the same business will not work for everyone, and when you, as a list guy, offer the same thing as others, you will find that you are ultimately less successful in your endeavors. Consumers, especially home based business opportunity seekers, are becoming more savvy about their options, realizing that there are many choices available. They are becoming more educated and doing more prep work and research before becoming involved with any type of business opportunity.
Direct referrals are a popular way to entice home based business opportunity seekers. When a product or company is recommended by someone they know, rather than a list guy using an email address database, the home based business opportunity seekers may be more inclined to take a shot and get involved. Direct referrals are a growing trend in the online business world, one that is not likely to go away.
Networking is critical for home based business opportunity seekers, and this will open up many doors when it comes to the options. Whether they choose to become involved with list databases, MLM downlines, college email lists or other types of online email based industry, they will want to know that they are becoming involved with a network that is working well and demonstrating success.
Use your current home based business opportunity seekers from your email address database to promote the network for you. They will probably have the most power and influence when it comes to attracting more members to your network. It can simply be too difficult and cumbersome to try and make it work with cold calling. Your current members can help to identify new prospects easily, as they may be involved with other networks and other email address databases themselves, leading to many new potential prospects. Take advantage of what you already have and make it work better.