In today’s world of “all things Internet,” you have to keep up with the times. If you are running a website, then you need to actively promote your website. One of the best ways to do this is through email marketing. When you have a solid email address database, you can use this to heavily promote your site. Always include your URL in every mailing, with a link that goes directly to your site.
For example, once you build up a strong email list for marketing purposes, you can send out regular messages to your loyal customers, reminding them of how much they enjoyed doing business with you in the past and perhaps offering them some type of special deal to return and do further business with you.
If you run a business from a physical location, you can use the visitors to your store to help build up your email database as well. Every customer that comes in should be offered the opportunity to join your email list to receive notifications of future offers.
An email list is a terrific way to broadcast new or updated information to customers that you already have. Being a member of your email list for marketing purposes should have some perks, so make sure that you decide how you will make it worth their while for customers to remain on your list. Can you offer relevant tips and tricks related to your business? How about a monthly newsletter that includes helpful information? Free downloads of ebooks? Free shipping on purchases? Discounts, like buy one get one half off? There are so many different ways that you can offer incentives to your customers, and you can adapt this strategy to whatever type of business you have.
Use your email address database regularly to communicate with your customers. Your email list is a vital part of promoting your website and your business, and you need to continue to remind customers that you are out there, ready and waiting for their business, and that you appreciate their loyalty. Keep it simple, and don’t bombard them, but be sure to remind them and reward them for being your customers.