Permission Based Marketing Issues

email marketing list

When it comes to email marketing, you have to remember that this is a permission based form of marketing.  Unlike television commercials, with everyone watching subjected to the marketing, email marketing requires that you gain the permission of the recipient before you send out any marketing materials.  Unlike television commercials, email is seen as a direct connection to the recipient, rather than a more passive exposure to the marketing.  If you send out too many emails to people who do not explicitly give their permission, you definitely are going to find yourself labeled as a spammer, and this will not be helpful to your email marketing plan.  You will also find yourself the subject of some unsavory comments in the social media networks, so be cautious about how you use your email list.

Not only do you need to worry about having explicit permission to send out the emails, you need to be thinking about how it is going to be opened and read.  More and more often, people are turning to their mobile devices to read their emails.  Have you adjusted your format to be mobile friendly?  If not, then this is something that you will definitely want to be thinking about.  Emails that cannot be easily viewed on multiple devices will be cast aside, and people will move on to one that is more accessible.

Overall, you want to ensure that you are always considered to be a trustworthy source of information.  People need to know that there is no hidden agenda with your emails, and that you are simply presenting them with the best offers and best information that you can, because they have opted to be a part of your email list.  Always be sure that your company name and contact information is readily available to your recipients, this way they will always trust that it came from you and that it is legitimate.

Treat your email list like valuable currency.  After all, without the permission of your recipients and their participation in your promotions and offers, your efforts will be wasted.

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