As you start out in your home based business, one of the first things that you will learn is that it is critically important to build up a very strong email list, one that can be used to not only generate new leads, but to be used to help you communicate with your followers, contacts and subscribers so that you can keep them informed and aware of what is new and important regarding your company.
There are several tricks that are known to be very effective as you try to build up a huge email list. One of the most common, and most effective techniques is to use small incentives to get people to want to sign up for your email list, using your bulk email opt in form. It has been shown, over and over, that people will do a lot to get something for free. The “free” item does not have to cost you very much, if anything, and it can be very simple—but it will still be very effective. Consider a free membership to your newsletter subscription—you will be sending it out anyway, right? Consider a free download of helpful tips. You would probably be including these in your emails (that the person will be subscribing to) anyway, right? These are exactly the kinds of things that will compel people to sign up for your email list, allowing you to build a super strong and super long email address database, that will have many purposes in your internet marketing or affiliate marketing business.
The right marketing incentives will help you to attract more business and get you more attention. Not only will the incentives help you to build your list, but you can also use incentives to reignite the interest of your members, when perhaps they start to open up your emails less frequently. You do not want to run the risk of having them unsubscribe, so think of incentives as list building tools and also as email list maintaining tools!
Harness the Power of the Internet
When you use the right incentives with your email list building efforts, you will find that the internet has incredible power. What you are trying to do as you try to build your email address database is to get people to voluntarily give you their email address, and get their permission to send them regular communications that will present offers, promotions, information, etc., in an effort for you to make money online. Many people realize this, and will protect their email addresses, because they ultimately get tons of spam.
This is exactly why incentive marketing is so powerful. With so many people using the internet on a daily (or constant) basis, you have access to a limitless number of people as you try to build your email lists. As a home based business opportunity seeker, this means that you do not even have to leave your house in order to get the most out of your list building and lead building strategies.
Be Creative When it Comes to Incentives
You can really be creative when it comes to the use of incentives to build your email list. Consider using a bonus for signing up within a certain time frame. Or, even better (and a faster way to build your email address database), try offering an incentive to those who sign up and then convince someone else to sign up. Imagine the growth rate that you will see as you get your subscribers to help network for you and generate even more leads. If they are interested enough in something, then the chances are very good that they will be able to convince someone else to do the same.
The key to incentive marketing is to make people want to take action and sign up for your service. Whether or not they are actually making a purchase is a secondary concept. The first, and key issue, is to get them interested enough in your business to want to continue to be involved with you.
The incentives that you offer should certainly be something that someone would find desirable, and something that they would want. While the incentives themselves do not have to cost you a great deal of money, they should be attractive enough to lure people to your email list. Once you have built up a large email address database, you will find that it becomes easier to find the perfect incentives, because you will have a very good idea about what motivates your subscribers.
Offer incentives to the first 100 subscribers during the week, or offer a free video download containing helpful tips. Remember that your subscribers will be paying attention to the fact that you are offering an incentive, and this will make your company more memorable to them, which is one of the first key steps toward building the rapport and the trust that helps to establish a trusting relationship that will turn your leads into loyal customers.
Avoid Desensitized Leads
With so many opportunities for great deals available online, it is important that your company truly stands out in the crowd. By offering incentives, you will be a home based business opportunity seeker that becomes more memorable to the prospects and leads, and this will make a difference. Because great deals are everywhere, yours has to be special, and incentives will help accomplish this task. Remember that once you get the leads to give you their email address, you will be able to continue to build the relationship and ultimately develop a situation where you can regularly contact the members of your email address database and offer them ongoing promotional values and new deals. You will also have a great way to start to segment your email list to truly get the most out of it and make the most profit from your online business. Building the email list is only the first of many steps as you progress toward online business success.