Mobile Devices and Email Lists

home based business opportunity seekers

As you prepare your email marketing list campaign, be sure that you do not forget about the people who are using their mobile devices to open your email.  Things display differently on mobile devices, and if you are just sending out a regular email to all the home based business opportunity seekers on your email list, then many of them are going to have a hard time reading it.  Do you know what that means?  That they probably won’t bother.  So, you have to assume that a large chunk of your email list may never even see your great offer.

Clicking through to the landing page can also be more challenging when using a mobile device.  Make sure that you are adjusting the way that the message is received.  Less scrolling horizontally is often welcomed.  Home based business opportunity seekers are busy people, and they are going to do what is easiest.  Make your message easy to scroll vertically.  Make your call to action appear toward the top of the message, and make sure that the link to your landing page is not only immediately visible, but simple to click and not going to be a problem with a thumb click user.

Statistics show that close to a half of all email messages are opened on mobile devices.  This is a staggering amount.  Yes, people do still use traditional PCs and laptops, but unless they save the message for later viewing, you are going to find that they delete it if it is merely clogging their inbox.  Make sure that you are making the most of your email marketing list, and make sure that those members are going to be able to open and read and respond to your message.  Otherwise you are wasting your time and theirs.  You have put a lot of time into developing an email marketing list that is powerful, now you have to put that power to use and get in touch with the home based business opportunity seekers.  Make money online now!

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