Online marketing involves a complex combination of techniques and strategies in order to truly be effective and profitable. From building up email address databases, to generating solid leads, to turning those leads into prospects and conversions, there are many, many types of tasks to attend to. Content generation is seen as a tedious task for many internet marketing specialists, but it is definitely a necessary evil, in the sense that your content generation plan will help every other aspect of your online marketing strategy, so learn how to do it, and do it well.
Your content will ultimately drive your traffic and sales, so it must be of high quality. The right content, with the right search engine optimization, will ultimately send you down a path where you will find more leads, more conversions, and more profits. Low quality content will do just the opposite, and you will find that your entire online marketing strategy suffers as a result.
Content Generation and Lead Generation
Generating leads for your online business is critical. You need tons of solid leads, because, ultimately, only a small number of these leads will turn out to be great email marketing leads, MLM leads, or other types of prospects or members of your network marketing group. Measuring how well your content helps with lead generation is tricky. Your content should be the kind of content that will draw your visitors in and make them want to learn more. Use strong keyword research, so that you are integrating the right keywords and keyword phrases in your content, which will help your site be indexed properly and get you visibility—the right visibility—in the SERPs. Getting a high ranking is great, but unless it is for the best keywords for your target audience, a high ranking is not worth a whole lot because visitors will bounce from your site when it is not what they are looking for.
Content Generation and Social Shares
Social signals are becoming more powerful for your online marketing strategy, and this is something that every internet marketing specialist should be paying more attention to these days. You want your blog posts, your articles, your videos, your downloads, your whitepapers, your ebooks, your social network status updates and tweets, everything you have in terms of content, all to be shared among lots of people. Every time you have a blog post that gets noticed by retweeting, “+1-ing,” liking or sharing, you will get more “points” with the search engines. Those points will translate into better rankings, more visitors and more people choosing to use your bulk email opt in and join your network. Good content is critical for social sharing, because you need to get the attention of the reader so that they are compelled to share your stuff.
Content Generation and Brand Recognition
When your content is consistently good, it will draw more subscribers to your email marketing list and more people to want to be followers and customers of your online business. Again, all of your content needs to be engaging, and all of your content should be driving people toward your brand. When you become a recognized company or recognized name, you have a certain power as your brand becomes more visible. Most people opt for familiar brands, almost all of the time. make your brand familiar through good content generation and good exposure, and watch your email address database grow, allowing you to be more recognized, which will send more traffic in your direction.
Content Generation and Conversion Rates
Conversion rates can increase when your content generation is effective. Conversions may be getting more people to use your bulk email opt in, or getting more people to make a purchase from you, or getting more people to download your products. Different online businesses are looking for different types of conversions, but getting those conversions is still the ultimate goal, whether you are building your email marketing database or selling goods and services. Your content is critical, because it will ultimately drive traffic to your site. Unless you get the high traffic numbers, you are not going to see high conversion numbers, and will end up disappointed.
Focusing on the content generation process and working toward using your content for lead generation is a good way to integrate many facets of your online marketing strategy together. Keeping things smooth and well managed is important. Content generation should be an important part of your business plan for your online business, and should be addressing the need for multiple types of content.
Keeping track of how your content generation plan is helping with your online success is important. Be sure that you are keeping close tabs on your analytics so that you know for sure where each of your visitors comes from, which will help you know which parts of your overall online marketing strategy, and specifically which parts of your content generation plan, are most effective. Not only will this help you strengthen those parts that are working well, making them even more effective, it will also help you to improve the slower performing parts of your plan and make the necessary changes that will help them contribute stronger results.
Don’t get lost in the tedium of content generation, and don’t be short sighted and only focus on your email marketing list development. A comprehensive and complex strategy is necessary and will help you as you build your online business, expand your brand recognition, and get the conversions that you need to make your online business profitable. Content generation and lead generation go hand in hand, and neither part is going to be successful without the other. If you struggle with content generation, this is a commonly outsourced task, and there are many online writers and companies that can help you with this part of your effective online marketing strategy. Remember, good content generation drives good lead generation, and this will help you build up a strong email marketing database and lead to the conversions.